Think Tank Photo & MindShift Gear Merge

Think Tank Photo & MindShift Gear Merge


Santa Rosa, CA—Both designers of premium camera bags, Think Tank Photo Inc. and MindShift Gear LLC announced the merger of the two companies. The new company forms an integrated product suite for professional and advanced photographers. The merger is effective immediately, and the companies have already combined their business operations.

Details of New Company

The combined company is privately held. Moreover, it operates under the Think Tank brand. However, MindShift will continue as a distinct product line for outdoor photography bags and accessories. In addition, Doug Murdoch, Think Tank’s founder, president and lead designer, will continue as chairman of the board. He is also the president of the combined company. Corporate headquarters remain in Santa Rosa, California.

Think Tank Photo TurnStyle 10 V2.0

“We celebrate a milestone today as we formally join two of the top brands in camera bags and photo accessories, Think Tank and MindShift,” said Doug Murdoch. “Combined under the Think Tank umbrella, and with MindShift’s powerful position in the outdoor photography market, we will draw on our decades of experience to push the boundaries of carrying solutions and enhance our reputation as the Choice of Working Professionals.”

Over the past 15 years, Think Tank and MindShift have delivered innovative carrying solutions to address the needs of professional as well as serious photographers and videographers. These solutions cover the spectrum of a photographer’s needs, including genre-specific features, transportation requirements as well as rapid access to camera gear.

MindShift Gear UltraLight Packs

“Both Think Tank and MindShift are growth companies focused on chasing an enormous opportunity ahead of them,” continued Murdoch. “By combining operations for both companies, we can streamline access to our complete product line, making it easier for our international distributors and retail partners to do business with us.”

Furthermore, combined, Think Tank and MindShift products are more efficiently distributed. The products are distributed throughout the world and in hundreds of retailers in the United States.

Think Tank Photo

Think Tank Photo is headquartered in Santa Rosa, California. The company is comprised of a group of designers and photographers focused on studying how photographers work. The team develops “inventive new carrying solutions that meet their needs. They are dedicated to using only the highest quality materials and design principles, as well as employing materials that are environmentally sustainable.”