PMA Recognizes Leaders, Companies and Individuals with Inaugural Out of the Box...

PMA Recognizes Leaders, Companies and Individuals with Inaugural Out of the Box Awards


McLean, VA—Photo Marketing Association International announced the recipients of the Out of the Box Awards, which were presented at the InnovationNow Photo Business and Technology Summit on September 28 in San Francisco, California.

The inaugural Out of the Box Awards recognized innovation and collaboration by honoring the visionaries behind breakthrough achievements across the photography spectrum. Award categories span all industry segments, including manufacturers, service providers, small and large in-store and online retailers, software providers, photographic studios and groundbreaking photographers.

“PMA wants to recognize, in the digital world, innovations can come from all segments of the industry, from a small family-owned shop to a large multinational,” said Georgia McCabe, CEO, PMA. “The Out of the Box Awards recognize those who understand the way to grow the entire industry is to learn new skills, invent new process and try new marketing approaches.” Following are the award winners.

Customer-First Award
Mixbook. The photo service helps consumers share and relive life’s most important memories through one-of-a-kind photo products.

Customer-Focused Productivity

DSP Photography. Demonstrating that total dedication to quality and efficiency can lead to higher profits, DSP sustained growth and customer loyalty.

Market Maker

Circle Graphics. Manufacturer and seller of personalized wall décor and photo gift products through multiple retail channels, Circle Graphics popularized personalized wall décor by bringing high-quality canvas to new channels and markets.

Millennials Meet the Master
The Artona Group. Via input from all members of the Rak family, it has adapted to changing technology and business practices.

Engine of Innovation
Mediaclip. Its white-label software solution, which is integrated into hundreds of websites and with the most popular e-commerce platforms worldwide, allows customers to offer an array of photo merchandise with a intuitive user interface.

21st Century George Eastman Award
DNP Photo Imaging. DNP introduced the DNP WPS-1 wireless print server, allowing event photographers to efficiently increase their shoot-to-print business by eliminating the use of wires and memory cards.

Consumer Market Driver
CeWe Color. CeWe jump-started the European photo book market by offering photo books through independent retailers and supporting them with an extensive marketing campaign.

High-Touch, Low-Tech Marketing
Atkins Photo Lab. A third-generation lab in Australia, Atkins Photo Lab, meets the needs of the ever-changing market, while advancing the personal touch and service that is the company’s hallmark.

High-Touch, High-Tech Marketing
Live Portrait. Breathing new life into the school portrait, Live Portrait uses augmented reality through a smartphone camera to add a video element to every photograph in a yearbook.

All Are Welcome
Glossy Prints by Lifetouch. Allowing parents and family attending a sporting event to make their own prints at its mobile lab, it not only added another layer of customer service but also highlighted the quality from its own photographers.

Education Leadership

H&H Color Lab. H&H actively works to ensure customer success with a commitment to education.

Marketing Maverick

Olympus America. Olympus advanced the cause for mirrorless cameras with a humorous video campaign to raise awareness of DSL-ARM, a fictional affliction causing an arm to be stretched through the use of a heavy DSLR, which also highlighted the distinctiveness of the OM-D E-M5 Mark II.

Imaging Evangelist

Panasonic. Breaking the mold for camera marketing for its Lumix brand cameras, Panasonic is embracing the fact that consumers live in an age of screens, with moving images everywhere—smartphones, tablets, computers and television displays.

Unsung Hero

Peter Tahmin. Behind the success of many of the photo industries biggest names, including Kodak, Ritz Interactive and Ritz Camera & Image, Tahmin is currently the cofounder and COO at, which also operates Winkflash.

Photo History Preservation
Rachel LaCour Niesen. She is the driving force behind Save Family Photos, a popular Instagram site recognizing and valuing the power of a single family photo.