Teaneck, NJ—Leica Camera AG introduced the Leica Lux app, a professional camera app that brings the iconic Leica look to the iPhone. Moreover, the app enables iPhone users to expand their creativity with the world of Leica photography and lenses. Further, Leica is targeting the app at both experienced and entry-level photographers for everything from spontaneous snapshots to artistic photos.
“With Leica Lux, the iPhone camera becomes the key to a world of powerful artistic expression, rich textures and impressive nuances. Each Leica Look has been developed to lend the captured image depth and character,” the company announced. “Whether used by an experienced professional or an enthusiastic amateur, Leica Lux is a tool that enables all photographers to capture professional images and simultaneously maximize their creative freedom.”
Leica Lux App
With Leica Lux, users can experiment with Leica lenses without physically taking a camera in their hands. For instance, in aperture-mode, iPhone photographers can take pictures with the characteristic signatures of classic Leica lenses. They include the Summilux-M 28 mm f/1.4 Asph and the Noctilux-M 50 mm f/1.2 Asph. Thanks to Leica’s proprietary image-processing engine, based on machine learning and computer-aided photography, the lens simulations reproduce the “Look” for which these lenses are known. And that includes the characteristic bokeh effect. 
In addition, the Leica Lux camera app uses Leica color science to offer a selection of color gradations and film presets that emulate those of Leica cameras. These options comprise Leica Classic, Leica Contemporary as well as Leica Black and White. When using the Leica Standard Look, the proprietary image processing in the app displays colors and contrast differently and more naturally than the native iPhone camera app, according to Leica.
Furthermore, the app provides an intuitive automatic mode. However, it also offers creative freedom through manual control of important parameters, such as exposure compensation or shutter speeds. 
What’s more, Leica regularly updates the app with new Leica lens profiles, Leica Looks and functions. The company is offering the Leica Lux app as a “freemium” model. The free version of app includes access to the automatic photo mode and the aperture mode, including emulation of the Leica Summilux-M 28 mm f/1.4 Asph lens and five Leica Looks.
The Leica Lux Pro app (from $7.99 per month) additionally enables access to manual control of the exposure, focus and white balance. It also offers access to the current range of 11 Leica Looks and five Leica lenses. Leica will continually expand the range of functions, including access to exclusive Leica content and events as well as a series of other functions.
