Melville, NY—The Canon RF35mm F1.4L VCM lens and Speedlite EL-10 flash jointly debuted. Moreover, the new RF35mm lens is the first in a series of fixed focal length RF lenses with a hybrid video and still design. The Speedlite EL-10 integrates with Canon’s new multifunction shoe design for recent EOS cameras.
“The new RF35mm f/1.4L VCM lens is the answer for high-level video in the mirrorless market—while also providing still-imaging storytellers the durability and optical performance that is synonymous with Canon lenses,” said Brian Mahar, senior vice president and general manager, Canon USA, Inc.
Canon RF35mm F1.4L VCM Specs
Answering the needs of professional high-level photographers, the RF35mm f/1.4L VCM lens is a standard lens for video and still creators who use the EOS R5 and C70 cameras, for example. In addition, the lens can be used with the newly announced Canon EOS C400 cinema camera. Furthermore, the lens is the beginning of a new hybrid lens series and with a fixed focal length. Thus, Canon fills a gap, as there was not a fixed focal length lens wider than 50mm in the L series.
The RF35mm f/1.4 L VCM lens features a manual iris (aperture) ring that helps provide better control when shooting movies. Additionally, the lens allows very little focus “breathing” as focus is moved. Further, its 14-element, 11-group construction is highlighted by two aspherical lens elements and two ultra-low dispersion glass elements. It also uses Canon ASC (air sphere coating) and SSC (super spectra coating) to minimize flare and ghosting. In addition, Canon applied a fluorine coating. 
What’s more, for fast, quiet AF, the lens employs Canon’s Nano USM (ultrasonic motor) and VCM (voice coil motor). Other features include a dual-function manual focus ring; an AF/MF switch; a lens function button; a distance limiter switch; and an 11-blade diaphragm.
The lens weighs in at 19.6 ounces and measures 3.0×3.9 inches. It will reach retail this month with a suggested retail price of $1,499.
Canon Speedlite EL-10
In addition, Canon designed the new EL-10 flash for the amateur photographer who is stepping into the mirrorless category. However, it is also aimed at veteran users who are looking to get reacquainted with flash photography.
A multifunction shoe helps the still image storyteller by providing access to the flash control menu. And either an on-camera EL-10 or the optional super-compact Speedlite ST-E10 transmitter assists with triggering from one through 15 off-camera flashes.
Further, the Speedlite EL-10 is a radio-based wireless flash with 2nd-curtain sync capabilities. Moreover, it conveniently leverages four AA batteries instead of a separate battery that requires charging. It also features a custom flash mode function, allowing photographers to register and store up to three sets of flash settings.
About the same size and weight as its predecessor, the Speedlite 430EX-III RT, it pushes out the same amount of power. What’s more, automatic balanced fill flash is a key benefit to using flash photography, whether during daytime or in low light with slow shutter speeds. The new flash unit has a maximum guide number of 131.2 ft./40m at ISO 100 and 200mm flash coverage. Moreover, when the extendable wide panel is pulled out, its flash coverage is 14mm.
“Flash photography is a simple yet versatile way to add drama to one’s photos. And with Canon’s steadfast commitment to reliability, the Speedlite EL-10 provides a full-circle Canon shooting experience,” added Mahar.
Canon will also make the Speedlite EL-10 available this month. It has a suggested retail price of $249.99.
