Premium P&S Compact Cameras Continue to See Growth
Port Washington, NY—Even as the overall point-and-shoot digital camera market continues to decline, segments of growth in this market remain. Premium point-and-shoot compact cameras have not seen the steep declines felt by the rest of this category.
In fact, for the 12 months ending January 2015, point-and-shoot cameras priced more than $600 saw revenue growth of 13%, while the rest of the P&S market collectively declined 32%.
This pricing segment has also garnered a larger share of the point-and-shoot market. It now accounts for 6% of the category’s revenue during this period—up from just more than 3% the year prior.
Sony is the leading brand in the $600+ premium point & shoot segment with 42% market share, followed by Canon.—Ben Arnold, Executive Director, The NPD Group
Digital Point-and-Shoot Cameras
Revenue Growth (Feb 2014-Jan 2015 vs Prior Year) by Price Segment
Source: The NPD Group/Retail Tracking Service
