PMA Posts Online Video Detailing Organization’s New Direction

PMA Posts Online Video Detailing Organization’s New Direction


Jackson, MI—PMA has posted a video at that details the organization’s new mission and direction. In the video, taken June 26, 2012 during the 6Sight Future of Imaging Conference in New York City as part of CE Week, Jim Esp, PMA’s executive director, announced the organization’s new mission statement: “To Promote the Growth of the Imaging Industry.”

Esp, who has been executive director since October 2011, spent the first six months in his new role traveling the globe, meeting with PMA members and suppliers and taking the pulse of the industry. He also worked extensively with PMA board members and staff to develop the new mission statement and a new strategic plan for achieving it, “by helping retailers, suppliers, photographers and other members of the imaging industry become more profitable.”

In the video, Esp also discusses the new home of PMA@CES 2013, now being held January 8-11, 2013 at the LVH, formerly known as the Las Vegas Hilton. The new venue will provide more trade show floor space, a dedicated hall in the Paradise Center, quick and easy access to the International CES exhibits at the Las Vegas Convention Center (LVCC), and convenient travel via monorail from hotels on the Strip to the new home of PMA@CES.

In addition, Esp discusses the fact that the Digital Imaging Marketing Association (DIMA), the Professional School Photographers Association International (PSPA) and the Sports Photographers Association of America (SPAA) will all hold their annual conferences January 6-7 2013, immediately prior to PMA@CES 2013, at Bally’s Las Vegas.

“This is a golden opportunity that we have not had for the past several years to come together as an industry and promote overall growth,” Esp says. To view the video, log on to