WYNIT recently named Pete Richichi chief operating officer.
An 11-year veteran of the company, Richichi was promoted in 2005 to executive vice president and charged with formulating WYNIT’s strategic
direction, including leadership of the company’s sales, marketing, and
As chief operating officer, he’ll be responsible for the day-to-day operations of all corporate divisions, including distribution, finance, IT, marketing, product management and sales.
“The landscape is always changing in the electronics distribution channel, and throughout our many challenges, Pete has consistently worked to improve the organization, keeping WYNIT competitive,” said company owner Geoffrey Lewis.