Sony Upgrades α Universe Website, Adds Podcast

Sony Upgrades α Universe Website, Adds Podcast

“α Imaging Collective” Social Advocacy Program Also Launched


San Diego, CA—Sony Electronics announced several new initiatives to support the community of enthusiasts who shoot with its α brand of interchangeable-lens cameras as well as its other imaging products.

Sony’s α Universe website ( is a content-driven community site that has grown in popularity since its launch one year ago. Now, it has been upgraded to support the Sony community by increasing the visibility of the content pieces that people are creating with Sony’s digital imaging products.

Notable additions include a section for α University, which provides educational content as well as a link to listen to and download the new α Universe podcast. The podcast covers relevant topics in the world of digital imaging. sony-a-universe-logo

Additionally, Sony announced the α Imaging Collective social advocacy program. Designed to support and promote photographers who are actively using Sony cameras, the program will serve as another component to strengthen the Sony α social community.

“With a singular focus on our community of α enthusiasts, we are continually pushing to match the high level of innovation of our products with an equally innovative and forward-thinking approach to our sales and marketing initiatives,” said Neal Manowitz, vice president, Digital Imaging, Sony Electronics.

“What we are doing with α Universe and the new α Imaging Collective are perhaps the best examples of that. Along with our Artisans of Imagery program, these platforms allow us to showcase the amazing work and to share the incredible passion of Sony customers with the world. They are and will remain a key cornerstone for all of our future plans and activities.”

α Universe 2.0

The redesign of Sony’s α Universe website focused on showcasing more content more often. Education-themed and how-to content have also been prioritized. A new α University section ( centers on tips and tricks for popular categories within photography and videography. These include landscapes, weddings, portraits and 4K video. In addition, there is a Tutorials section on the home page that highlights the latest instructional articles and posts.

Visibility of video content as a whole was also increased. And a highlighted section on the home page serves as a quick link to the latest videos posted to the site. Furthermore, the site showcases key events more prominently. These include industry trade shows, retail events, Artisan speaking appearances and photography workshops.

α Universe Podcast, Episode 1: Conservation Photographer Cristina Mittermeier

α Universe Podcast

The α Universe podcast is hosted by the website’s editor in chief, Christopher Robinson. It features a biweekly release of episodes. Robinson will be speaking with a variety of modern creatives, including Sony Artisans of Imagery. The episodes will cover relevant topics in today’s imaging industry.

Each episode will consist of three sections. These are a guest interview, a product/technology discussion with a Sony team member, and also a Do This Now tip. The main interviewee will provide a simple idea to help listeners improve their work immediately.

To download any of the first five episodes of the podcast, visit the podcast home page at The podcast is also available for download on iTunes.

α Imaging Collective

The α Imaging Collective is an advocacy program designed to provide a platform for passionate Sony photographers and videographers. The platform allows them to express their creativity. The program is comprised of vocal Sony supporters who represent a voice for the α brand throughout social media and beyond. You can follow the program at @SonyAlpha or #AlphaCollective on Instagram. To apply to become a part of the α Imaging Collective, click here.