Insta360 and Shaun White Team Up on Insta360 X3 Camera Snow Kit

Insta360 and Shaun White Team Up on Insta360 X3 Camera Snow Kit


Irvine, CA—A provider of 360º action cameras, Insta360 and Shaun White are teaming up to showcase the potential of Insta360 cameras on the slopes. A legend in the snowboarding scene, White first hit the slopes at six years old and hasn’t looked back. A mere seven years later, he made his professional debut at the age of 13 and quickly came to dominate the scene. Moreover, he has won three gold medals in the Winter Olympics halfpipe events (2006, 2010, 2018) and several X Games medals.

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Shaun White using the Invisible Selfie Stick

The Insta360 X3 is the company’s best-selling 360° camera. It is a solution for skiers and boarders alike, with its 5.7K 360° capture; shoot first, frame later capabilities; stabilization; waterproofing; as well as AI editing. It also boasts wide-angle 4K single-lens mode, FlowState stabilization and 360 horizon lock.

Insta360 and Shaun White

Further, now White is bringing his ingenuity and creativity to a partnership with Insta360. White took the time to share his thoughts on using the Insta360 X3 and its 360º capture. “It’s unlike anything I’ve seen before! I think filming can take on a whole new life (with X3). It’s not just about someone else capturing you. You can get your own angles and edits.”

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Shaun White pictured with Insta360 X3 and Chest Strap

Shooting in 360 allows users to capture a full scene and reframe later. What’s more, it offers unique effects. Headlining them is the Invisible Selfie Stick, meaning no obstructions in your footage.

As a result of the partnership, Shaun White and Insta360 are equipping snowboarders and skiers with a curated gear kit to capture their sessions in the snow. The Insta360 X3 Shaun White Snow Kit is a limited-edition package. It features an Insta360 X3 action camera; a chest strap; an Action Invisible Selfie Stick; a 128GB microSD card; a snow bundle; as well as a lens cap.

The kit is available now for a suggested retail price of $580.