San Mateo, CA—GoPro, Inc., has packed its renown durability and versatility into a new line of lifestyle bags, apparel and accessories. The GoPro lifestyle bags are now available worldwide.
The company’s all-new lifestyle gear lineup melds GoPro’s signature design across a functional line of bags, backpacks and cases starting at $19.99. Its apparel line starts at $24.99. Moreover, other goods, like floating sunglasses and water bottles, start at $29.99.
“GoPro has focused on helping people pursue active lifestyles since day one; our expansion into categories like bags, apparel and ultra-functional accessories stay true to that,” said Nicholas Woodman, GoPro founder and CEO. “We’re excited to bring GoPro design and versatility to a broad range of lifestyle products as well as offer them at very attractive prices exclusively on GoPro.com.”
Woodman added that GoPro Plus subscribers can get 30% off all of the new products.
GoPro Lifestyle Bags, Apparel and Accessories
First up in the GoPro lifestyle lineup is a series of bags that range from everyday carriers to duffels for longer getaways.
Lifestyle Bags
The new bag lineup includes six different bag lines: Daytripper; Stash; Mission, Storm Dry; Sling; and Casey.
Daytripper
For daily adventures, the ergo-friendly Daytripper bag provides hydration compatibility. It also has padded storage for a laptop, essentials and gear. It retails for $99.99.
Stash
Stash is a flexible, fast-loading rolltop bag. Its lightweight construction makes layered storage easy with reach-in accessibility. SRP: $69.99.
Mission
The Mission is a 2-in-1 backpack duffel bag. It is built tough and sized to handle the demands of extended trips and larger loads. SRP: $99.99.
Storm Dry
Amphibious by design, Storm Dry is a tough yet streamlined waterproof backpack. It’s welded, watertight and lightweight. SRP: $99.99.
Sling
This is a sleek, minimalist crossbody bag that owners can also wear as a waist pack. It is an option for daily adventures from trail runs to supermarket runs. SRP: $49.99.
Casey
This is a protective, customizable, compression-molded case for GoPro cameras and accessories. It features padded construction with a soft tricot lining. Moreover, Casey comes in two versions.
Casey Lite ($19.99) is a lightweight, travel-friendly case for GoPro action cams plus accessories. It also offers customizable padded construction. Casey Semi-Hard ($49.99) is a semi-rigid, weather-resistant camera case.
In addition, it provides customizable camera and accessories storage as well as a soft tricot lining.
#GoProLiveIt
To celebrate its new line of products while raising money for charity, GoPro hosted its first-ever virtual charitable event: #GoProLiveIt. The event took place between July 31 and August 2. Furthermore, people participated in one or more of eight social-distance-friendly activity categories. 
What’s more, the free events were led virtually by GoPro athletes, advocates and ambassadors. Participants also had the chance to win one of the new GoPro lifestyle gear items by posting a standout image to social media using #GoProLiveIt and tagging @GoPro.
In addition, for every social post tagged with #GoProLiveIt between July 31 and August 2, GoPro donated $1. The company will share the donations across three charities: Girl Trek; Sea Trees; and Challenged Athletes Foundation.
