Hasselblad Unveils New Flagship H5D Medium-Format Camera Series

Hasselblad Unveils New Flagship H5D Medium-Format Camera Series


Redmond, WA—At photokina in Cologne, Germany, Hasselblad will showcase its next-generation H-system camera, the H5D, which boasts a modernized design and completely new electronic engine “to pave the way for ultimate quality imaging, for print-ready JPEG files and for a smooth and intuitive user interface.” The camera is billed by the Sweden-based company as “the latest step in the evolution of the best high-end camera system in the world.”

Aimed at high-end professional users, the H5D features: a new H-system lens, the HCD 4.8/24mm (17mm equivalent); a macro converter for close-up performance with wide-angle lenses; RAW + JPEG mode for quick preview and print; new True Focus II to provide accurate focus and immediate focus confirmation; access to camera information and image preview on the rear in tethered mode; a large, bright viewfinder; larger, more ergonomic buttons and an easier to read display than previous models; improved weather proofing plus a new sensor unit safety lock; and an optional battery adapter for stand-alone operation of the digital capture unit. The H5D comes with Hasselblad Phocus 2.7 and Adobe Lightroom 4 software.

“Customers will immediately notice the new look and improved ergonomics, and this progressive system also brings upgraded performance on a number of levels,” said Peter Stig-Nielsen, Hasselblad’s director of Professional Camera Products. “Hasselblad is a world leader with an unmatched and comprehensive range of lenses. Now that line has been extended with the new wide-angle HCD 4.8/24mm lens, which offers the same performance as the HCD 28mm and is the equivalent of a 17mm on 35mm DSLR format. Additionally, our new macro converter provides excellent close-up performance with the HC 50, HCD 28 and HC 35 lenses, negating the need for an additional macro lens purchase.”

Hasselblad’s H5D series, which ships in December, will be available as 40, 50 and 60 megapixel models as well as 50 and 200 megapixel Multi-Shot versions. hasselbladusa.com