Sony’s NEX-7 “All-In-One” 24.3MP Compact Interchangeable-Lens Camera

Sony’s NEX-7 “All-In-One” 24.3MP Compact Interchangeable-Lens Camera

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San Diego, CA—Sony’s α NEX-7 ultracompact, mirrorless, interchangeable-lens camera is styled in magnesium alloy, weighing 10.3 ounces, and is designed with a blend of classic and modern inspiration.

“For Sony, the new NEX-7 represents innovation in its purest form,” said Kelly Davis, vice president, digital imaging, Sony Electronics. “Speed and style meet performance and control, creating a shooting experience unlike anything in market today.”

The NEX-7 employs a new Exmor APS HD CMOS sensor with 24.3 effective megapixels and Sony’s latest Bionz image-processing engine to deliver HD video quality with low noise, fast shooting responses (20-millisec shutter release lag time, 10 frames-per-sec burst shooting), and a high sensitivity range from ISO 100-16,000 to help capture low-noise images in dim light.

It offers direct control over creative settings via an intuitive “Trinavi” control interface: two control dials on the top of the camera are complemented by a control wheel, giving users three customizable, manual controls. It’s also the first NEX to have an integrated XGA OLED TruFinder viewfinder for framing and focusing photos and video. The viewfinder provides 100% frame coverage and a wide field of view, plus on-screen grid lines, shooting parameters and a level gauge can be displayed to assist with framing. With the TruFinder, the NEX-7 is a rangefinder-style camera with an eye-level, through-the-lens viewfinder. Also provided is a 3.0-inch Xtra Fine LCD display that can be angled 90º up or 45º down.

The camera shoots AVCHD Full HD movies with stereo sound. Support for the new AVCHD Progressive (v2.0) format lets users capture Full HD video at 60p (progressive) frame rates, and 24p cinematic video shooting is also available. Tracking focus allows users to select a target object on-screen and focus on it even if it is moving. Additionally, manual focus is possible during video shooting. And enthusiasts can have full control while shooting video with program, aperture/shutter priority and all-manual modes (P/A/S/M).

For artistic effects, a picture effects function enables in-camera production of effects without a PC or post-processing. The camera has 11 modes and 15 effects, including HDR painting, soft focus, miniature and rich-tone mono. A palette of other artistic imaging functions includes 3D sweep panorama mode, soft skin, auto HDR, handheld twilight and anti-motion blur modes.

Also included are an integrated flash system and an auto-lock accessory shoe—both firsts for Sony’s E-mount camera line. The shoe supports the range of Alpha flashes and monitors, as well as adapters to accommodate studio lighting.

Compatible with Sony’s Memory Stick Pro-HG Duo HX media and SD memory cards, the α NEX-7 ultracompact interchangeable-lens camera will be available November in a kit with a black 18-55mm zoom lens for $1,350, or body-only for $1,200. sony.com

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