Big PMA for HP

Big PMA for HP


HP (Booth #3120) has introduced five point-and-shoot digital cameras and three camcorders here at PMA with features such as LCD displays, up to 5X optical zoom and fashionable colors.

The cameras and camcorders come in slim, lightweight designs at prices ranging from $99 to $199. They are expected to be available this spring at select retailers.

The premium HP CW450t and HP PW460t point-and-shoot digital cameras feature 2.7-inch and 3-inch LCD touchscreen displays, respectively, and a newly designed touch interface for viewing photos with the simple swipe of a finger. Both have 4X optical zoom and support up to 32-gigabyte (GB) SD/SDHC memory. They power up rapidly and minimize the time between taking shots.

The CW450t is available in two colors—blue and merlot—and the PW460t is available in pink and charcoal gray.

The company has also announced the expansion of its retail publishing portfolio with several new partners and solutions. You’ll find news on their new ML1000D and Photo Center 5 in our kiosk story on page 14. The company has also announced two new HP Indigo digital press solutions with capabilities that improve photo printing quality and color consistency, and revealed that HP Indigo press output has received a 45-year Wilhelm Imaging Research (WIR) Display Permanence rating, the first of its kind for a digital press.

The new HP Indigo WS6000p Digital Press offers professional portrait output for the portrait studio market as a high-quality, low-cost replacement to silver halide solutions.
An enhanced HP Indigo W7200 Digital Press improves color management and consistency specifically designed for high-volume printing of photo specialty products, including photo books.

HP also has partnered with Walmart to launch into the first phase of a new strategic partnership to install HP photo publishing solutions in Walmart stores throughout the U.S. Under the agreement, HP will roll out its instant photo print solutions in more than 3,600 stores by summer 2010.