CVS/pharmacy and Kodak recently announced a new long-term agreement naming Kodak as the national chain’s provider of in-store photo processing systems, including the KODAK Adaptive Picture Exchange (APEX) dry lab system, KODAK Picture Kiosk, and Kodak Service and Support.
The agreement enables CVS/pharmacy to build on its leadership position within the photo retailing category by providing customers with multiple in-store photo service options and an expanded portfolio of premium, high-value photo products, such as Kodak Picture Movie DVDs and Photo Books. The renewed agreement ensures that CVS/pharmacy will continue to bring customers the newest, most innovative Kodak solutions well into the next decade.
“CVS/pharmacy has a long standing reputation for quality products and services, and consumers recognize and trust the quality associated with the Kodak brand. We believe our strong relationship with Kodak will continue to resonate with our consumers and help us to continue our growth in this important category,” said Grant Pill, Vice President, CVS/Pharmacy.
Both parties feel that an integral strategy for CVS/pharmacy will be to implement Kodak’s latest G4X consumer kiosks in stores and to significantly expand its fleet of Kodak APEX dry lab systems. “The Kodak APEX system is a modular, behind-the-counter thermal dry lab system, which combines a number of new products into one powerful, integrated and industry-leading retailer solution.
"APEX provides CVS/pharmacy with unprecedented adaptability, ease-of-use, flexibility and scalability to quickly and easily produce high quality photo products, while dramatically reducing costs and complexity,” Kodak said in a released statement.
