Melville, NY—Amid a host of new camera introductions, Nikon unveiled its latest waterproof, shockproof and freezeproof point-and-shoot models, the Coolpix AW130 and Coolpix S33. Both are designed to capture images and Full HD video under extreme conditions.
“When life moves fast, consumers need a camera that can keep up and capture incredible images in even the toughest conditions,” said Masahiro Horie, director of Marketing and Planning, Nikon Inc. “While the Coolpix AW130 offers incredible durability and adventure-friendly features needed in even the most extreme conditions, the Coolpix S33 is a great camera for every member of the active outdoor family.”
Coolpix AW130. With a 16 megapixel CMOS sensor to capture photos and Full HD 1080p video, the AW130 is waterproof to 100 feet, shockproof to withstand a 7-foot fall, and freezeproof to 14º F. The AW130 also provides a 3-inch, 921K-dot OLED display, a 5x optical zoom Nikkor ED glass lens (24–120mm f/2.8 max aperture) with 10x dynamic fine zoom, updated ergonomics and a new design. For easy operation in nearly any situation, its action control function enables users to adjust camera settings with the flick of a wrist—even with gloves on.
Other active lifestyle features include built-in GPS, an electronic compass, and maps and POI (points of interest) technology, which allow users to record the longitude and latitude of where any image was captured. The AW130 is also compatible with Nikon Snapbridge, which enables users to remotely shoot the camera and share photos and videos from the camera to a compatible smartphone or tablet via built-in Wi-Fi and Near Field Communication (NFC) technology. The Coolpix AW130 comes in yellow, blue and black for a suggested retail price of $349.95.
Coolpix S33. Geared for families, this entry-level P&S is waterproof to 33 feet, shockproof up to 5 feet and freezeproof to 14º F. It offers an easy-to-use interface and dedicated one-touch buttons for simple operation. The S33 features a 13.2MP CMOS sensor, a 3x zoom lens, a dedicated movie button to record 1080p Full HD video, and 16 creative styles and effects, including underwater face detection and an option to shoot videos with miniature effect. It’s available in white or blue. $149.95. nikonusa.com