Photoflex Bought by PromarkBrands

Photoflex Bought by PromarkBrands


Bartlett, IL—PromarkBrands acquired Photoflex, Inc., designer and manufacturer of lighting tools serving the photography, video and film industries, in late June. 

“We are very excited to add Photoflex lighting products to our extensive family of photographic brands,” said Ken Orlando, president of PromarkBrands. Photoflex has distribution in over 60 countries and is a world-renowned leader in designing and distributing high-quality lighting tools for the world’s top professional photographers. Photoflex complements our other brands very well and establishes Promark as a leader in professional lighting tools.”

Based in Scotts Valley, California, Photoflex will continue to develop photographic lighting products and equipment and hopes to meet a wider set of customer needs with the support of PromarkBrands. Photoflex will maintain its own identity and all advertising, website, collateral and other marketing materials will remain unique to Photoflex and separate from the other PromarkBrands products.

PromarkBrands designs, manufactures, markets and services a broad line of equipment used in photography, videography and digital imaging. Its leading brands include Cool-Lux, Dot Line Corp., Logan, Norman, Photogenic Professional Lighting, Quantum Instruments, Radiopopper, Smith-Victor and Speedotron. PromarkBrands is located at Bartlett, Illinois.