General Imaging (GIC Booth #2240), the exclusive licensee of GE digital cameras, today announced the complete 2010 line-up of cameras offering innovation in features and design, and an optimum balance between technology, style and functionality.
From everyday photographers to picture-taking-fanatics and even the style-conscious shutterbug, General Imaging offers an array of cameras for every need at an exceptional value.
“We have done extensive research into what consumers want and need from their digital cameras, and simplicity is key in helping them take great pictures,” said Paul Meyhoefer, General Imaging's vice president of marketing and product planning. “Our 2010 family of GE branded digital cameras is feature-packed, yet easy-to-use, offering consumers more value at a remarkable price.”
In a related announcement, General Imaging unveiled Create by Jason Wu, a unique line of point-and-shoot cameras resulting from its exclusive collaboration with talented fashion designer Jason Wu.
Available in a variety of metal or leather colors,Create by Jason Wu is a line of fashion forward cameras inspired by Jason's love of details and style. More importantly, the camera focuses on simplicity and effortless picture taking.
The cameras feature one-touch buttons to record videos, take pictures and easily delete photos. The Create collection includes built-in memory, battery, a retractable USB connector, and software for automatic backup and playback of pictures and video. Create will be available next month for suggested retail prices (SRPs) ranging from $179.99 to $229.99 depending on model, built-in memory and camera accessories.
