Nikon Debuts DX-Format Coolpix A, Portable Coolpix P330 & Entry-Level S3500

Nikon Debuts DX-Format Coolpix A, Portable Coolpix P330 & Entry-Level S3500


Melville, NY—Nikon’s two newest point-and-shoot models, the Coolpix A and the Coolpix P330, are built for photographers who want high image quality and the ease-of-use of a compact camera. The Coolpix A is Nikon’s first Coolpix to incorporate a DX-format sensor, similar to those found in several Nikon DSLRs, and the Coolpix P330 fits into a shirt pocket while providing Nikon optics, low-light capabilities and creative control.

Additionally, Nikon announced the Coolpix S3500 with an upgraded feature set that includes a new 20.1 megapixel sensor and a 7x optical zoom Nikkor lens.

“The introduction of the Coolpix A, as Nikon’s flagship Coolpix camera, provides uncompromised image quality and incredibly sharp detail in a compact point-and-shoot camera. As the first Coolpix to use a DX-format sensor, the Coolpix A will exceed expectations for its unsurpassed performance,” said Bo Kajiwara, vice president, Marketing, Planning and Customer Experience, Nikon Inc. “The Coolpix A, along with the Coolpix P330, demonstrates the forward-looking direction of the Advanced Performance Coolpix line and packs all of the benefits of Nikon’s optical heritage and imaging experience into a compact, yet powerful package.”

The Coolpix A and P330 in Nikon’s Advanced Performance series employ CMOS image sensors and Nikkor lenses, along with creative control and connectivity options. Once a photo or video has been captured, both cameras enable users to share images instantly when connected using the optional WU-1a wireless mobile adapter. This accessory pairs with the free downloadable Wireless Mobile Utility application, which permits users to transfer their images and videos to compatible smartphones and tablets for sharing and viewing with others.

Coolpix A.
Unlike any other Coolpix, the Coolpix A is equipped with a DX-format CMOS sensor with 16.2 megapixels of resolution, which combines with an all-glass 18.5mm (28mm equivalent) prime lens with an f/2.8 aperture. This allows users to shoot with a shallow depth of field to blur backgrounds for professional-looking photos. And, the camera’s quick AF performance and 4-frames-per-second (fps) bursts help users to capture any moment.

For those who want to push their photography skills, the Coolpix A also offers advanced settings to allow shooters to have complete creative control—with multiple scene modes, a familiar manual focus ring, full manual exposure controls (PSAM) and the ability to shoot RAW/NEF image files.

There are also a variety of accessories to enhance the Coolpix A’s shooting experience, including the DF-CP1 optical viewfinder, the UR-E24 adapter ring for attaching lens hoods and filters, and the HN-CP18 metal lens hood, which helps protect the surface of the lens and restricts light from passing through without negatively influencing images. The camera also has a full-size hot shoe port that makes it compatible with Nikon Speedlights.

The Coolpix A will be available March 2013 for a suggested retail price (SRP) of $1,099.95; it will be offered in black and silver bodies. The DF-CP1 optical viewfinder will retail for $449.99, and the UR-E24 adapter ring and HN-CP18 lens hood will be sold together for an SRP of $129.99. All accessories also will be available in March 2013.

Coolpix P330. With a 1/1.7-inch, 12.2MP backside-illuminated (BSI) CMOS sensor engineered for low-noise performance in a variety of lighting conditions, the P330 also features a 5x wide-angle to telephoto (24–120mm equivalent) zoom lens. The f/1.8 lens is the fastest in the Coolpix line, and it includes Vibration Reduction (VR) image stabilization to help reduce the effects of image blur when shooting hand-held.

Its feature set also includes manual controls (PSAM) and NRW/RAW image capture, as well as Full HD 1080p video recording. Photographers can take advantage of various scene modes as well as Nikon’s easy auto mode for set-it-and-forget-it image capture. Other assets include a dedicated video record button and built-in GPS capabilities so photographers can log their travels by pinpointing the exact latitude and longitude where the image was captured.

The Coolpix P330 will also be available in March 2013 for an SRP of $379.95 and will come in black and white versions.

Coolpix S3500.
The affordable and compact Coolpix S3500 is Nikon’s newest S-series model, offering an upgraded feature set that includes a 20.1MP sensor, a wide-angle, 7x optical zoom Nikkor lens and lens-shift vibration reduction technology to help to ensure sharp images.

“Nikon’s budget friendly Coolpix lineup provides the shooting capabilities and feature sets needed to preserve every memory, while also offering convenience and affordability. The new Coolpix S3500 is the ideal choice for the stylish, on-the-go consumer that never wants to miss a moment,” added Bo Kajiwara.

Sporting a slim design for easy travel, the S3500 provides a variety of in-camera image-editing functions for edits on the fly. Glamour retouch and quick effects enable the retouching of images to create photos with a personalized flair; whether brightening faces, reddening cheeks or softening skin, the S3500 gives users the ability to flatter a subject.

The Coolpix S3500 also will be available in March. It will have an SRP of $139.95 and will come in a choice of silver, red, purple, orange or pink.