Minneapolis, MN—In a move designed to bolster its ability to offer consumers a “world-class multi-channel shopping experience,” Best Buy named Scott Durchslag senior vice president of Best Buy and president of its Online and Global e-Commerce, effective October 8, 2012.
In this role, Durchslag will take the helm of BestBuy.com, the eleventh largest online retailer. He will report to Stephen Gillett, president, Digital, Global Marketing and Strategy.
“Scott’s arrival at Best Buy signals our determination and commitment to create a world-class customer experience—both online and in our stores,” said president and CEO Hubert Joly. “It also demonstrates our continuing ability to attract world-class talent like Scott.”
Durchslag will lead the company’s overall strategy to advance its global e-commerce vision, retail multi-channel capabilities and online business development. He will be responsible for all of Best Buy’s global e-commerce channels, including BestBuy.com and mobile commerce.
“I am excited to be part of the transformation at Best Buy,” said Durchslag. “The company is uniquely positioned to deliver an innovative digital experience that provides the ‘best buy’ for consumers in price, convenience and services, using both clicks and bricks.”
Prior to joining Best Buy, Durchslag was president of Expedia Worldwide, among the world’s largest online travel agencies. He was responsible for managing the overall strategy, product development, marketing and operations of its 27 sites around the world with a focus on increasing its global footprint and driving innovation to gain share. He was the primary architect for the Expedia 3.0 strategy and led the migration to its new platform.
A former McKinsey & Company partner, Durchslag has more than 25 years in the industry and has served technology clients in the U.S., Greater China and South Asia. He was elected partner in only four years and was the youngest office manager in McKinsey’s history. He has held a variety of senior leadership roles, including chief operating officer of Skype prior to its sale by eBay. He was also a corporate vice president at Motorola, where he was part of the work that doubled Motorola’s market share, launched the RAZR product team and created partnerships with industry heavyweights like Google and Microsoft. bestbuy.com