HP, National Geographic Team for “Your Shot”

HP, National Geographic Team for “Your Shot”


HP recently announced National Geographic magazine is using HP Indigo digital printing solutions so customers can order customized photographic covers of a special collector’s edition magazine called National Geographic Your Shot.

Available now, the collector’s edition publication features the best photographs from the more than 150,000 images submitted by the public to the popular Your Shot online feature, where readers can submit their photography for possible publication in National Geographic magazine.

Consumers can order the collector’s edition online with a cover that features their own high-resolution photographic image. Consolidated Graphics, a leading North American provider of print solutions, is using its HP Indigo digital presses to produce the covers, which are then bound to copies of the special edition magazine. This project is part of Consolidated Graphics’ increasing focus on personalized digital print solutions, a reflection of the growing trend among magazine publishers.

“The outstanding visual imagery National Geographic magazine publishes makes it one of the world’s most respected sources for photographic excellence,” said Jan Riecher, vice president and general manager, Graphics Solutions Business – Americas, HP. “The magazine’s decision to use HP Indigo technology for this print-on-demand customizable cover is a significant endorsement of the photo-quality imaging and advanced productivity the presses offer.”

The National Geographic Your Shot Collector’s Edition is the first special edition from National Geographic magazine devoted entirely to reader photography. The magazine has cultivated an extensive web-based group of photography lovers through its three-year-old “Your Shot” online offering and the more recent “My Shot,” which was launched in 2008 as an active photography-based community where readers can upload their photos to take part in various interactive options, such as jigsaw puzzles.