Olympus has taken their latest digital imaging technology on the road in the form of the mobile BobCar as the company’s Mobile Demonstration Showrooms cruise around Manhattan this holiday season. The Olympus BobCar mobile demonstrations are providing holiday shoppers with hands-on demonstrations of the company’s latest digital compact cameras, digital single lens reflex (SLR) cameras and voice recorders on Manhattan sidewalks this holiday season. The three approachable three-wheeled, energy-efficient mini-vehicles will engage and inform consumers as they have fun interacting with Olympus’ products right on the streets of Manhattan through December 23, 2008.
“Olympus’ products are built for active lifestyles, enabling consumers to be a part of the action and it’s in this same spirit that we’re bringing the products to them,” said Mark Huggins, executive director, Brand Marketing, Olympus Imaging America Inc. “Consumers will enjoy the unique interaction, and the roving boutiques will visit strategic locations near stores where consumers can purchase Olympus products.”
The Olympus BobCars are scheduled for the following locations in the coming weeks:
• December 11: Capital Audio and Electronics (120 Duane Street): 10:00am–5:00pm/Canal Street: 10:00am – 5:00pm/Little Italy: 10:00am – 5:00pm
• December 12: Camera Land (575 Lexington Ave.): 12:30pm – 5:00pm/Willoughby’s (298 5th Avenue): 10:00am – 5:00pm/J&R (23 Park Row);10:00am – 5:00pm/Z100’s Jingle Ball (Madison Square Garden): 5:30pm – 7:30pm
• December 13
Union Square (14th Street): 10:00am – 5:00pm/PC Richards (120 East 14th Street) 10:00am – 5:00pm/Circuit City (Union Square) 10:00am – 5:00pm
• December 17: Tri State Cameras (330 8th Avenue) 10:00am – 5:00pm/17th Street Photo (298 5th Avenue) 12:30pm – 5:00pm/Adorama (42 West 18th Street) 10:00am-5:00pm/Oasis Concert (Madison Square Garden) 5:30pm – 7:30pm
• December 19: Circuit City (2232 Broadway) 10:00am – 5:00pm/Camera Land (575 Lexington Avenue) 10:00am – 5:00pm/Ritz Cameras (2400 Broadway) 10:00am – 5:00pm
• December 20: J&R (23 Park Row) 10:00am – 5:00pm/Century 21 Shopping Area (Cortlandt Street between Church Street & Broadway) 10:00am – 5:00pm/PC Richards (120 East 14th Street) 10:00am – 5:00pm
• December 21: PC Richards (120 East 14th Street) 10:00am – 5:00pm/Best Buy (60 West 23rd Street) 10:00am – 5:00pm/Calumet Photo (20 West 22nd Street) 10:00am – 5:00pm
• December 22: Datavision (445 5th Avenue) 10:00am – 5:00pm/Best Buy (529 5th Avenue) 10:00am – 5:00pm/Camera Land (575 Lexington Avenue) 10:00am – 5:00pm
• December 23: B& H (349 West 34th Street) 10:00am – 5:00pm/Willoughby’s (298 5th Avenue) 10:00am – 5:00pm/Best Buy (529 5th Avenue) 10:00am – 5:00pm
