“In terms of messaging, it’s important for retailers to try to avoid very technical discussions, which are a turnoff to most parents. Try asking, ‘What would happen if you lost your wedding photos?’ or ‘Haven’t you ever had an issue with the computer crashing?’ Don’t sell the technology so much, sell stories people can relate to.”
-Ken McDonald, LifePics (an online photo storage/print service) on selling digital image storage products
