Sony is commencing a retail promotion for Sony Cyber-shot cameras featuring Smile Shutter technology at Sony Style Stores, Sonystyle.com, and other participating retailers for the month of August.
Through this effort, the company will make a $100,000 donation to the Operation Smile organization. The funds will be used to provide free physical examinations and reconstructive surgeries for children suffering from cleft lips, cleft palates and other facial deformities.
Sony is also donating Cyber-shot digital cameras to help Operation Smile volunteers capture smiles at more than 30 mission sites around the world. Equipped with Sony’s distinctive Smile Shutter technology, the cameras automatically capture a smile when the feature is activated, without having to press the shutter button. The result is snapshots with natural-looking smiles and expressions.
“It’s a precious moment when child a child comes out of surgery with a new smile, so you don’t want to miss it and you want to get it right,” said Mike Fasulo, Chief Marketing Officer and Corporate Social Responsibility Officer at Sony Electronics. “Sony is in the business of preserving precious memories like these with our industry-leading digital imaging products and we are a proud supporter of Operation Smile.”
“We are so grateful to Sony Electronics for this significant financial support and commitment to our cause,” said Dr. Bill Magee, Operation Smile Chief Executive Officer and Co-founder. “With this relationship, Sony is not only helping Operation Smile provide new smiles to children born with facial deformities, but with their donation of cameras, they are also helping us capture images of these priceless moments during our medical missions.”
