With Sony’s entry into the digital camera market some years ago, and with their more recent entry into the DSLR category, the company essentially entered some uncharted waters.
With the DSLR category in general now catering to Gen X Moms along with the more “photo-challenged” masses, many consumers are entering those same waters. Those two facts have helped lead Sony to develop an Alpha Test Drive campaign for their Alpha-system digicams. The company is organizing and sponsoring a 15-week tour aimed at arming parents of young athletes with a camera that, as the Sony explains, “can capture pictures at lightning speed.”
Between August and November 2007, SONY teams will set up an interactive, educational kiosk explaining the benefits of the SONY Alpha system. The kiosk will be placed on-site at soccer and indoor field hockey tournaments throughout the Midwest and Southeast. Parents will be able to “test drive” a DSRL-A100 camera during the game by leaving a driver’s license at the SONY kiosk. A roving team of SONY photographers will capture winning moments throughout the game, and parents will be able to take home their favorite game photos by visiting the SONY kiosk to burn pictures onto a CD. Parents who sign out a camera will also receive a discount offer for the Sony Alpha DSLR-A100 system
The company will offer this unique experience at youth sports games in Ohio, Wisconsin, Missouri, Indiana, Pennsylvania, Virginia, Georgia and North Carolina.
Initial event dates include:
August 17-19, 2007 Grove United Summer Shootout, Wheeling, IL
August 24-26, 2007 SC Waukesha Augfest 2007 Tournament, Waukesha, WI
August 31-Sept. 2, 2007 Bolingbrook 6th Annual Labor Day Fest, Bolingbrook, IL
September 7-9, 2007 Midwest SoccerFest, Cedar Rapids, IA
September 14-16, 2007 Gateway Shootout, St. Charles, MO
