Toys ‘R’ Us Launches Holiday Shopping Apps

Toys ‘R’ Us Launches Holiday Shopping Apps

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Toys ‘R’ Us recently launched two holiday shopping apps for the iPad that aim to ease the shopping crush for their customers. One app is set up for kids and one for adults. With the children’s version, kids can browse the pages of “The Great Big Christmas Book” sans prices, and drag items they want into a virtual gift box to create a wish list for parents.

The adult app shows parents their children’s picks and pricing information. Parents can then edit the lists and e-mail them to friends and family. The apps are not commerce-enabled. Shoppers must visit ToysRUs.com to make a purchase.

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