Xerox back at PMA

Xerox back at PMA


After a short absence, Xerox is back exhibiting at PMA for 2007. While we’re not at liberty to discuss what they’ll be debuting, we will say they are about to make a splash in a market we think will be a hot one in 2007.

The company has been making news the last several months within the photo space as late last year they announced enhancements to their flagship iGen3 Digital Production Press, rolling out new software for the iGen3 at Graph Expo that promised improved photo image quality. The company announced that with the new iGen software, “The image quality software provides ultimate color reproduction by improving color consistency in prints, making it easier to know when to reset the press for optimum color performance, and more effectively rendering photos – all designed to help commercial printers, online photo companies and design shops boost productivity and profits of image-intensive documents.”

This news was quickly followed only weeks later by the announcement that online photo service Shutterfly had selected Xerox and its iGen3 110 Digital Production Presses to help support its growing printing and production operations. “The company chose Xerox for its collaborative approach to achieving quality output, as well as reliability, color consistency and speed,” it said in a released statement.

The return to PMA only continues the company’s momentum in this space and the product they are debuting at PMA speaks even more directly to the photo specialist. We’ll tell you all about it in our post-show wrap-up edition as well as in future issues of Picture Business.