Half Their Time on Media

Half Their Time on Media


According to a recent study conducted by U.S. Census Bureau, Americans will spend nearly half their lives watching TV, going online, listening to the radio (or music) and reading in 2007. The study, dubbed Statistical Abstract of the United States: 2007, claims that in 2000, Americans spent 3,333 hours consuming media — and most of that time (1,467 hours) was spent in front of the TV. Next year, Americans will spend 3,518 hours with their beloved media, including 1,555 in front of the TV. That translates to roughly 146 days, or five months, consuming media.

The reports adds that the Internet and cellphones have dramatically changed the way people interact with each other as well as the way they work and spend their leisure time. Because of this, phenomenon like social networks, blogs and photo sharing sites are keeping people much more involved with media today and is some instances have become a part of their daily routine.

What these numbers clearly mean is that today’s consumers want to have, and in most instances need to have, information and entertainment at their fingertips, 24 hours a day,7 days a week.