Canon USA: 20 Years as NCMEC & Yellowstone Forever Partner

Canon USA: 20 Years as NCMEC & Yellowstone Forever Partner


Melville, NY—Canon USA is commemorating 20 years of collaborations with two of its flagship corporate social responsibility partners: the National Center for Missing & Exploited Children (NCMEC) and Yellowstone Forever.

Over the last two decades, Canon USA has worked together with NCMEC to help find missing children. It has also aided in driving awareness about child safety.

In addition, Canon has been a partner of Yellowstone Forever (formerly the Yellowstone Park Foundation). In this role, it has helped raise awareness about the importance of environmental stewardship and conservation. Yellowstone-Forever-Logo-vertical

“Giving back to our communities, enhancing children’s safety and preserving the prosperity of our environment are important issues that we face today. Canon saw the possibility to truly effect change when we started these partnerships two decades ago; realizing the impact that we have made together is extremely rewarding,” said Joe Adachi, chairman and CEO, Canon USA, Inc.

“We are honored to work with NCMEC and Yellowstone Forever to help increase awareness around these matters, and drive their missions forward. ”

Canon & NCMEC: Raising Awareness

Since 1997, Canon has embraced NCMEC’s efforts to find missing children and deliver messages of safety and prevention through the Canon4Kids program. Canon has helped place missing children’s photos in venues nationwide. Consequently, they have been seen by hundreds of thousands of concerned citizens. The program has also educated millions of families about tips for taking and maintaining updated photos of their children.

Canon USA has also donated products to help law enforcement quickly disseminate photos and information about missing children. Canon has donated more than 2,200 pieces of digital photographic and imaging technology equipment to law enforcement agencies nationwide.

NCMEC cofounder John Walsh at the Canon Customer Appreciation Reception.

It has also supported NCMEC’s mission to protect children through fundraisers and in-kind contributions. Earlier this year, Canon sponsored the 20th Anniversary Celebration NCMEC Celebrity Golf Tournament. It also hosted a Canon Customer Appreciation Reception in Las Vegas that raised $357,600 for NCMEC (combined with total donations).


Canon presents a donation to the National Center for Missing & Exploited Children at the Celebrity Golf Tournament.

“Our success wouldn’t be possible without partners like Canon. We are grateful for their continued support over the last 20 years,” said John Clark, president and CEO, NCMEC. “We have seen firsthand how photography can assist in the recovery of children, and will continue to work with Canon to educate families about how they can be prepared. Together, we can help more missing children come home safely.”

Canon & Yellowstone: Educating with Experts

Canon USA’s contributions to Yellowstone Forever have supported numerous educational and scientific research efforts. These efforts are geared toward better understanding the environmental impact on Yellowstone Park’s wildlife and ecosystems.

Through Eyes on Yellowstone, Yellowstone Forever’s research and education platform, Canon has helped park employees and partners respond to climate change issues through mitigation, adaptation and communication to the public.
Yellowstone-Forever-graphicCanon’s funding for Yellowstone Forever assists with important scientific research in conservation, endangered species protection and the application of cutting-edge science and technology essential to managing Yellowstone National Park wildlife and ecosystems.

“We are proud to celebrate 20 years of partnership with Canon USA, Inc. Their generous commitment to Yellowstone National Park over the past two decades, totaling more than $7 million, helps support innovative education and research projects. The Eyes on Yellowstone program, made possible by Canon, represents the largest corporate donation for wildlife conservation in the park,” said Dan Wenk, superintendent of Yellowstone Park.

In addition, Canon’s streaming webcam supports the live online feed of the Old Faithful geyser. Canon equipment also supports online roving rangers, as well as a series of education web videos and podcasts. The Yellowstone Wolf Project uses Canon digital cameras in its aerial radio-tracking flights to enhance its data collection.

National Center for Missing & Exploited Children

Since 1984, the National Center for Missing & Exploited Children has served as the leading private, nonprofit organization helping to find missing children, reduce child sexual exploitation and prevent future victimization.

NCMEC acts as a clearinghouse and resource center on issues relating to missing and exploited children. As such, it operates a hotline, 1-800-THE-LOST (1-800-843-5678). It has assisted in the recovery of more than 237,000 missing children. NCMEC also operates the CyberTipline, a mechanism for reporting suspected child sexual exploitation. It has received more than 16.5 million reports since it was created in 1998.

Yellowstone Forever

Yellowstone Forever—formerly the Yellowstone Association and Yellowstone Park Foundation—is the official nonprofit partner of Yellowstone National Park. The organization connects people to Yellowstone through visitor experiences and educational programs. It also translates those experiences into lifelong support and philanthropic investment to conserve and enhance the park for the future.

Its programming helps people enjoy, understand and appreciate the wildlife, geology and also history of the park. The opportunities Yellowstone Forever provides for volunteerism and community relations develop and engage new stewards for the park. Through thoughtful cultivation and stewardship of people who love the park, Yellowstone Forever is building a broad network of philanthropic supporters dedicated to preserving the park.

Yellowstone Forever’s mission of engagement and support through education and fundraising for the park will ensure Yellowstone remains for generations to come.