Panasonic Lumix and Leica Camera Form L² Technology

Panasonic Lumix and Leica Camera Form L² Technology

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Celebrating L² Technology: Matthias Harsch, CEO of Leica Camera AG (left) and Yosuke Yamane, vice president of Panasonic Entertainment & Communication Corporation

Newark, NJ—Panasonic Entertainment & Communication Corporation, the business unit for Lumix imaging, and Leica Camera AG agreed upon an expanded business alliance. Both companies committed to increase the collaboration of their core competencies. They also agreed to develop new technologies under the name of L² Technology (L squared Technology).

“I am very pleased to have a broad partnership with Leica Camera,”” said Yuki Kusumi, CEO, Panasonic Holdings Corporation. “Through joint development and marketing with Leica, we will provide products that delight as many customers as possible.” LL2 Technology Panasonic Lumix S 24mm f1.8 (S-S24) Panasonic Lumix GH6 Panasonic-Lumix-Logo

“This is a major turning point that will undoubtedly lead to the development of the imaging business. I personally can’t wait to start using the new Lumix with L² Technology.”

L² Technology

It is the mission of L² Technology to unify the strengths of Leica and Lumix. They will combine their technologies and expertise in the fields of new camera, lens and software products.

In addition, both companies will take advantage of the experience cultivated by Leica’s optical and imaging technology and Panasonic’s video and digital technology to imagine new creative possibilities.

Moreover, Leica and Panasonic will jointly invest in new technologies they can incorporate into camera and lens products. They will also integrate mutually developed technologies into each other’s Leica and Lumix products to enhance product capabilities.

“With the arrival of an era in which photos and videos are shared globally in real time, cameras are required to have capability to create more impressive and breathtaking expression,” commented Akira Toyoshima, CEO of Panasonic Entertainment & Communication Corporation.

“I have always been impressed by the high picture quality and the picture-making philosophy that Leica has developed over its long history. I am very pleased and excited to continue working with Leica to develop technology that will enable people around the world to share their emotions.” L2 technology Matte Black Leica Summicron-M 28mm f/2 Asph

Matthias Harsch, CEO of Leica Camera AG, added: “We have worked with Panasonic for many years in a spirit of partnership and trust. Their extensive expertise is undisputed. The combination of our competencies in L2 Technology is another milestone in the partnership; it proves that the best way to meet today’s challenges in the camera market is not to segment and specialize but to deepen capabilities in order to jointly create solutions for the future.”

Prior Collaboration

The cooperation between Leica Camera AG and Panasonic Corporation began in 2000. At that time, the companies agreed to collaborate on lenses for digital audio-visual equipment. Moreover, in 2001 the companies agreed to cooperate in the digital camera sector as well.

Since then, they have steadily expanded their technological cooperation. In 2018, together with Sigma, the companies founded the L-Mount Alliance. It was an unprecedented type of cooperation. It enabled Panasonic and Sigma to use the Leica-developed  L-mount standard for their own development. Furthermore, since 2021, Ernst Leitz Wetzlar GmbH joined the alliance. Subsequently, these members can offer cameras as well as optics with the L lens mount.

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