Drone video resolution is on the rise. Although drone sales declined throughout 2019, 4K-enabled devices accounted for 84% of revenue over the last 12 months.
Sales of camera-equipped drones declined 36% in the last 12 months; however, manufacturers continue to make feature enhancements to these camera devices. Once a curiosity for hobbyists and neighborhood ‘Drone Dads,’ drones hold a firm position in the lineup of devices serious photographers employ for their work.
Drone Video Resolution on the Rise, Prices Falling
Moreover, for the 12 months ending in February 2020, drones featuring 4K accounted for 84% of total dollars; this is an increase from the two years prior (dollar share was 68% and 71% in two previous sales periods).
This shift in the market also accompanied price declines, making 4K-enabled drones more affordable. Average selling prices moved from $968 for the 12 months ending February 2018 to $940 for the same period ending February 2020.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group