Tech Trends: Drone Video Resolution on the Rise, Prices Falling

Tech Trends: Drone Video Resolution on the Rise, Prices Falling

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Drone video resolution is on the rise. Although drone sales declined throughout 2019, 4K-enabled devices accounted for 84% of revenue over the last 12 months.

Sales of camera-equipped drones declined 36% in the last 12 months; however, manufacturers continue to make feature enhancements to these camera devices. Once a curiosity for hobbyists and neighborhood ‘Drone Dads,’ drones hold a firm position in the lineup of devices serious photographers employ for their work.

        Drone Video Resolution on the Rise, Prices Falling
Drone video resolution Tech-Trends-8-2020-Drone-Resolution
Source: The NPD Group/Retail Tracking Service

Moreover, for the 12 months ending in February 2020, drones featuring 4K accounted for 84% of total dollars; this is an increase from the two years prior (dollar share was 68% and 71% in two previous sales periods).

This shift in the market also accompanied price declines, making 4K-enabled drones more affordable. Average selling prices moved from $968 for the 12 months ending February 2018 to $940 for the same period ending February 2020.—Ben Arnold, Executive Director, Industry Analyst, the NPD Group

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