Getty Images and BAFTA Form Official House Photography Partnership

Getty Images and BAFTA Form Official House Photography Partnership

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Getty-Images-BAFTA
© Karwai Tang/WireImage

Seattle, WA—A preeminent global visual content creator and marketplace, Getty Images was appointed as Official House Photography Partner by BAFTA. The British Academy of Film and Television Arts is an arts charity for the film, games and television industries. Moreover, the agreement between Getty Images and BAFTA forms a multiyear global partnership.

Furthermore, itwill see Getty Images’ award-winning entertainment photographers and editors delivering exclusive content from BAFTA’s program. This will encompass some of the biggest, most high-profile events in the UK and international cultural calendar.

“Achieving a BAFTA represents the very pinnacle of creative excellence in the British film, games and television industries,” said Ken Mainardis, senior vice president, Content, Getty Images. Getty Images and BAFTA-Getty-Images-logo getty images inclusion grants

“To partner with such a world-leading arts charity is a great honor. We look forward to collaborating with BAFTA to bring our experience in capturing such globally beloved events to the BAFTA red carpet and beyond. Adding iconic imagery from BAFTA’s extensive and unique archive to our offering will once again extend our unrivaled ability to service the visual needs of our customers.”

Getty Images and BAFTA Partnership

Highlights include the EE BAFTA Film Awards; BAFTA Television Awards; and BAFTA Games Awards. It will also include BAFTA’s year-round program of master classes, festivals and events.

As the Official House Photography Partner, Getty Images will shoot exclusive positions. They will range from roaming red carpet to behind the curtain, including the winners’ conferences.

Getty Images’ extensive event expertise will ensure that images from the red carpet hit customers’ feeds in record time. They often land exclusively on Gettyimages.com around the world in as little as 30 seconds.

Getty Images will also exclusively represent and license all BAFTA still photography. As a result, it will include its extensive archives, portraiture and all newly cocreated photography from future BAFTA events.

“When looking for an in-house photography partner, Getty Images really impressed with their ability to deliver unmatched capabilities to seamlessly cover and distribute content from our events to a global audience,” added Claire Rees, Director of Photography, BAFTA. “Getty Images has become synonymous with quality event coverage. And their expertise in the representation and distribution of content made them the ideal photography partner for BAFTA.”

Getty Images

For more than 25 years, Getty Images’ team of content creators have created award-winning imagery and video. Getty Images content creators are at every major entertainment event globally, from awards ceremonies and fashion weeks to film festivals. What’s more, they cover almost 70,000 entertainment events a year. The organization also partners with major brands on creative content strategy.

Further, Getty Images works with 496,000 contributors and more than 300 content partners to deliver this powerful, comprehensive content. Each year they cover more than 160,000 news, sport and entertainment events.

What’s more, Getty Images maintains one of the largest and best privately owned photographic archives in the world. It comprises millions of images dating back to the beginning of photography.

 

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