Las Vegas, NV—The UHD Alliance (UHDA) unveiled a consumer-facing logo to identify devices, content and services capable of delivering a premium experience. The alliance is an inter-industry group charged with fostering the Ultra HD ecosystem and promoting the benefits of Ultra HD technology. It also announced the start of licensing of its Ultra HD Premium logo for product packaging and promotion.
The Ultra HD Premium specifications were developed through the collaborative efforts of consumer electronics manufacturers, content distributors, technology companies and leading film studios. The UHDA’s Ultra HD Premium logo is reserved for products and services that comply with performance metrics for resolution, high dynamic range (HDR), peak luminance, black levels and wide color gamut. The specifications also make recommendations for immersive audio and other features.
“The diverse group of UHDA companies agreed that to realize the full potential of Ultra HD the specs need to go beyond resolution and address enhancements like HDR, expanded color and ultimately even immersive audio. Consumer testing confirmed this,” said Hanno Basse, president of the UHD Alliance. “The criteria established by this broad cross section of the Ultra HD ecosystem enables the delivery of a revolutionary in-home experience, and the Ultra HD Premium logo gives consumers a single, identifying mark to seek out so they can purchase with confidence.”
To ensure products bearing the logo are certified and conform to the organization’s specifications, the UHDA has designated multiple, independent centers around the globe to handle testing. Companies throughout the ecosystem will work directly with these centers to have their products tested and certified.
Founded in January 2015, the UHDA has grown to more than 35 companies in two membership categories—Board and Contributor. In 2016, the UHDA will add a third member category, Adopter. It will be for those who wish to license the Ultra HD Premium specifications.
Companies interested in the UHDA specification and the licensing terms can go through uhdalliance.org/contact-us.
UHDA Board members are executives from: the DIRECTV Group; Dolby Laboratories; LG Electronics; Netflix; Panasonic Corporation; Samsung Electronics; Sony Corporation; Technicolor; Walt Disney Studios; Twentieth Century Fox; Universal Pictures; and Warner Bros. Entertainment. uhdalliance.org