Canon USA Taps Emma Chamberlain for Multimedia Brand Campaign

Canon USA Taps Emma Chamberlain for Multimedia Brand Campaign


Melville, NY—Canon USA launched a multimedia campaign starring Internet phenomenon and entrepreneur Emma Chamberlain. The campaign aims to inspire and amplify the voices of the next generation of content creators.

“As a prominent voice of an immensely creative and enterprising generation, we knew Emma Chamberlain was the best choice for this campaign,” said Tatsuro “Tony” Kano, executive vice president & general manager of Canon USA, Inc.

“By highlighting Emma’s story, this campaign demonstrates how, with Canon’s high-quality cameras, you can accomplish your wildest dreams just by telling your story. 

Emma Chamberlain as Canon Brand Ambassador emma-chamberlain-coffee-poster-uncropped-515

Moreover, the campaign explores the evolution of Chamberlain as a creator. It begins with the start of her YouTube channel when she was 16 years old, using her dad’s Canon EOS Rebel T2i camera. It follows her transformation into a multi-hyphenate powerhouse leading a coffee brand, hosting red carpets and managing 35+ million followers across platforms. What’s more, she did this while capturing it all with Canon.

Further, Canon believes there’s a creator in everyone. “From cameras that capture the imagination to lenses that change perspectives, to printers that bring visions to life, Canon builds products to make everything a bit bolder, brighter and better for creators,” the company announced.

In addition, the campaign features various Canon cameras. It includes the Canon EOS R50 camera, which is part of a newly released Canon EOS R50 Content Creator Kit. During the campaign, Canon will roll out a hero video, social media cuts as well as still photography that tell Chamberlain’s story. They will appear across Meta, YouTube, TikTok, Snapchat, Pinterest and Canon’s owned channels. 

“I made my first YouTube video with a Canon camera. I have used Canon ever since, so this campaign feels so full circle for me,” said Chamberlain.Emma-Chamberlain-Gala-Poster

“Canon has incredible image quality without being complicated to use. Even when I was a camera rookie, I was able to utilize my Canon camera to its full potential.

“I believe that the key to creativity is the ability to be spontaneous. Canon’s cameras truly allow you to be spontaneous. I am so grateful to partner with a brand I have absolutely adored for years. Canon has been a huge part of my career. I’m excited to inspire the next generation of creators to pick up Canon.”

More about Emma Chamberlain Emma-Chamberlain-Paris-Poster

Chamberlain is a YouTube star, award-winning podcast host, global brand ambassador and entrepreneur. She has a combined social media following of more than 35 million.

Furthermore, her authenticity and candor have landed her the cover of Rolling Stone, Cosmopolitan, GQ and Allure magazines. She has also appeared in the New York Times, W, Forbes, the Atlantic, Nylon, Vogue, TMRW and Marie Claire.

In addition, Time magazine included her in their 2019 list of the 25 Most Influential People on the Internet. Emma also landed on the Forbes 30 under 30 list in 2020 for social media as well as in Variety’s Young Hollywood Edition impact list in 2022.