New York, NY—A provider of visual asset management for professional photographers and organizations, PhotoShelter released a new educational resource, The Photographer’s Guide to Branding and Marketing in a Distracted World.
The guide offers photographers strategies to get ahead in a competitive and crowded landscape. Moreover, it provides branding and marketing insights to build an audience and attract potential clients. In addition, award-winning photographers like Ami Vitale, Nour El Refai and Melissa Lyttle offer advice to help creatives stand out with fresh marketing tactics.
“At our core, we aim to celebrate and educate the photo community by sharing these terrific stories and insights to help photographers learn, grow and succeed,” said Andrew Fingerman, CEO of PhotoShelter. “In this guide, you’ll find a selection of the best tips we’ve picked up over the years. Plus you get advice from our award-winning photographers on how to create a brand that is unique and memorable.” 
The Photographer’s Guide to Branding and Marketing in a Distracted World is the latest in PhotoShelter’s ongoing series of free business guides for photographers and marketing professionals. PhotoShelter’s library includes 70+ educational guides. The library covers such topics as photo contests, social media marketing and creating a business plan.
Libris by PhotoShelter Grows Client Roster
In related news, Libris by PhotoShelter, a digital asset management platform for visual storytelling, announced new clients. Among the new clients are the New York Giants, Aramco, the Pittsburgh Pirates, Washington National Cathedral and the New England Conservatory.
“As attention spans decrease online, brands are putting more emphasis on visuals to power their storytelling and ultimately drive audience engagement,” added Fingerman. “Libris is at the forefront of this trend with a streamlined approach to organizing, managing as well as distributing visual assets as rapidly as possible. We’re excited to partner with brands like the New York Giants to help them seize new opportunities to engage followers with impactful content.” 
The expanding Libris customer base added 120 new clients in 2019. They include professional sports teams and world-class universities. Clients also include leading brands in the consumer goods, retail, travel and hospitality fields.
In addition, Libris was recently recognized as the category leader in digital asset management by G2 Crowd. G2 Crowd is a top business solutions review website. The acknowledgment was based on market presence and reviews from G2 Crowd users. This included superior customer satisfaction ratings and a high likeliness to recommend Libris.
Launched in 2015, more than 1,000 organizations across industries use Libris to upload, organize and share files of all types. Formats consist of photos, videos, PDFs, audio files, Word documents as well as spreadsheets. The company also boasts 14 years in the cloud and more than 600 million assets managed.
PhotoShelter
With a mission to empower effortless visual storytelling, PhotoShelter offers a unified platform of technology, tools and insights. In addition, more than 80,000 professional photographers and 1,000 brands manage their visual media every day with PhotoShelter. PhotoShelter accomplishes this through two solutions: PhotoShelter for photographers and Libris for brands.
In 2005, PhotoShelter pioneered the first cloud-based product for professional photographers to showcase, archive and sell their work. It also provides websites, secure storage and100 features to help photographers take their businesses to the next level.
