Los Angeles, CA—Samy’s Camera is hosting two special Sigma Lens Demo Days at its Los Angeles locations on January 19 and 20, 2017. The events, in collaboration with Sigma Corporation of America, are free to the public.
Videographers, filmmakers and photographers are invited to come to Samy’s Camera and test-drive “Hollywood’s next must-have cinema lenses as well as the newest additions to the still lenses from the Sigma Global Vision collection,” the companies announced.
New Global Vision lenses include the 85mm f/1.4 Art as well as the 12–24mm f/4 Art.
Sigma Demo Days at Samy’s Camera
During both demo days, Samy’s locations will have the full line of Sigma Cine lenses on film cameras in a studio setting. Attendees will be able to try out prime as well as zoom style lenses. Sigma’s knowledgeable technical reps will also be available at both events to answer questions and facilitate product requests.
Features lenses are Sigma’s High Speed Zoom line, retailing now at $2,999 each, as well as FF High Speed Prime and Zoom lenses. These lenses will be available in spring 2017, with pricing to be determined.
During the January 20, 2017 event, in addition to the Cine Lenses, Samy’s Fairfax location will demo the full line of Sigma Global Vision lenses. Sigma’s brand-new 85mm f/1.4 portrait lens ($1,199) and also 12–24mm f/4 wide-angle lens ($1,599) will be featured.
Additionally, special in-store sales promotions will be offered during event hours only.
Demo Days Location and Dates
January 19, 2017: 11:00 a.m.–2:00 p.m.
Sigma Cinema Demo Day at Samy’s DV & Edit
12636 Beatrice Street, Los Angeles, CA 90066
January 20, 2017: 11:00 a.m.–4:00 p.m.
Sigma Cinema and Still Demo Day at Samy’s Camera
431 Fairfax Avenue, Los Angeles, CA 90036
With a “100% new and 100% retained” design approach, Sigma Cine lenses are designed to meet the needs of 6K and 8K cinema production.
Sigma Cine High Speed Zoom Line
18–35mm T2 and 50–100mm T2
These high-speed zoom lenses, compatible with the Super 35 image size standard, offer the constant aperture of T2 throughout the zoom range. Engineered to delivering the highest image quality in their class, Sigma High Speed Zoom lenses are ergonomically compact. Furthermore, they are designed for E-, EF- and PL-camera system mounts. Sigma’s Cine High Speed Zoom lenses are available now for $2,999.
Sigma Cine FF Zoom Line
24–35mm T2.2 FF
Compatible with a full-frame image sensor, this lens’s optical performance also supports 6K–8K shooting. The line is designed to provide an option for cinematographers. The FF Zoom is built for E and EF camera system mounts.
Sigma Cine FF High Speed Prime Line
20mm T1.5 FF, 24mm T1.5 FF, 35mm T1.5 FF, 50mm T1.5 FF and 85mm T1.5 FF
The Cine High Speed Prime lineup features lenses ranging from 20mm to 85mm. In addition, all five lens in the line tout an aperture of T1.5. Highly compact and compatible with full-frame sensors, these lenses are designed to bring a consistent level of light to the production. Sigma says they offer “greater consistency to any film’s color, contrast and overall look before it enters postproduction.” The FF High Speed Prime line is designed for E-, EF- and PL-mount camera systems. sigmaphoto.com
