Panasonic Lumix GH7 Flagship Micro Four Thirds Mirrorless Camera

Panasonic Lumix GH7 Flagship Micro Four Thirds Mirrorless Camera

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Newark, NJ—The Panasonic Lumix GH7 is the latest flagship model of the Micro Four Thirds mirrorless Lumix G series.

“With the rapid increase in demand for video content in recent years, the number of small teams of video creators is increasing along with the demand for further improvement in the quality of mirrorless cameras with excellent video performance and portability. Since its release in 2009, our Lumix GH series has developed a strong reputation among creators and video production teams, as a model renowned for its shooting performance, innovative features and reliability,” Panasonic announced.

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Panasonic Lumix GH7
Panasonic Lumix GH7 Specs

Moreover, Panasonic engineered the Lumix GH7 to deliver optimized video performance and wide dynamic range with a newly developed 25.2-megapixel BSI CMOS sensor. The camera also boasts improved autofocus performance with PDAF (phase-detection autofocus). Further, to support the efficient workflow required in professional production environments, it offers Apple ProRes RAW internal recording and 32-bit float recording.

Enhancements also include a 13+ stop dynamic range boost for rich gradation and newly added real-time autofocus recognition AF for airplanes and trains. The MFT camera also boasts improved image stabilization technology. This includes perspective distortion correction for video as well as high mode in Active IS to enable more powerful compensation when shooting on the move.

The GH7 has a sensitivity range of ISO 50–25,600 for photo capture and ISO 50–12,800 for video. It also achieves14 frames per second shooting at 25.2MP for up to 215 frames (RAW)/260 frames (JPEG) with its mechanical shutter. With its electronic shutter, the specs are 75 fps at full resolution for 215 frames (Raw)/260 frames (JPEG).

Key Video Features

Furthermore, advancements in its video recording performance include internal recording of 5.7K 30p ProRes 422 HQ and ProRes RAW HQ video. Plus, its 32-bit float recording eliminates the need to adjust audio recording levels during shooting when using the new XLR microphone adapter, DMW-XLR2 (sold separately). What’s more, content creators can now load original LUT files and apply new color looks directly to videos and photos with Real-Time LUT tech. Additionally, you can pull up waveforms, vector scopes, safety zones, frame markers, a luminance spot meter, zebra stripes, or even double zebra stripes. Anamorphic desqueeze is also accessible in the menu.

In addition, the GH7 enables proxy recording for workflow efficiency and supports native camera-to-cloud integration with Adobe’s Frame.io. Consequently, images and videos can be automatically uploaded, backed up, shared and worked on jointly via the cloud. Plus, open gate recording provides flexible framing for social media platforms.

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Panasonic Lumix GH7

Moreover, for performance in the field, the GH7 offers unlimited video recording. This is made possible with improved heat dissipation processing and the integration of a cooling fan. Another benefit is its 3-inch, tilt-free-angle monitor that does not interfere with HDMI or USB cables when tilted. It’s complemented by a 3.68M-dot electronic viewfinder.

The camera also has built-in 5 GHz Wi-Fi 5 (802.11ac), Bluetooth 5.0 video output and audio output. In addition, its magnesium alloy body has a dust-, splash- and freeze-resistance construction (down to 14ºF). The GH7 measures 5.5×4.0x3.9 inches and weighs in at 1.8 pounds with battery and memory card.

Available now for preorder, Panasonic will officially release the Lumix GH7 in July. It will have a suggested retail price of $2,199.99.

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