Bringing digital imaging technology to the people is the mantra of the Pentax BoBcar as the company is showing off its digital camera line-up on the streets of Manhattan throughout the holiday shopping season using a unique approach – BobCar Showrooms. The new BobCars are three-wheeled, energy efficient, mini-vehicles that offer a unique form of outdoor advertising to engage and educate consumers right on the street. The Pentax mobile showrooms feature the latest Pentax digital SLR and compact digital cameras and offer consumers hands-on demonstrations, literature and special incentives being offered by Pentax for purchasing selected products.
Two Pentax BobCars are scooting around a 15 mile radius in New York City from mid-October until the end of December. The vehicles make stops at strategic locations in close proximity to retail dealers where consumers may purchase Pentax products. As a form of field marketing that offers non-traditional and flexible methods, BobCar Media was created by Snap Marketing in New York, an experiential marketing shop. The format supports the Pentax aim at building strong consumer relationships and loyalty that is further reinforced by the recent launch of the company’s two new Web sites www.pentaxphotogallery.com and www.pentaxian.com
