Sparta, NJ—Nearly half of all respondents in a recent study by Rise Above Research are interested in printing more information on the back of photos. This interest includes adding the date, location as well as the people in the photo.
Adding Data on the Back of Photos Adds Value
In addition, the study revealed this desire was highest among twenty-five- to forty-four- year-old consumers. What’s more, they are the most active group when it comes to printing photos.
In addition, there was significant interest expressed in accessing more information from QR codes on prints. Respondents also were interested in having snapshot-sized photo prints with sticky backs. These prints were popularized by small-format prints from instant smartphone printers.
Consequently, the research firm believes the opportunity is there for vendors to introduce value-added features to traditional prints that would make them more appealing.
Interest in Ability to Print Information on Back of Photos, by Age Group
“Photo prints are still popular among many consumers. In addition, they are still one of the best ways to make sure your important photos will be easily accessible in the future,” said David Haueter, director and founder at Rise Above Research.
“Our study shows there are still some things that could be done to add more value to traditional prints and make them more interactive and versatile,” stated David Haueter, director and founder at Rise Above Research.
Rise Above Research
Rise Above Research LLC is an independent market intelligence and strategic consulting firm. It specifically supports imaging industry vendors, service providers, as well as retailers. It does so with actionable intelligence to assist them in making effective decisions in fast-paced digital photography and imaging markets.
Established in 2020, Rise Above Research has extensive experience providing market research and strategic consulting for the digital imaging industry. In addition, it has more than 20 years of research experience within the photo merchandise, photo printing and digital photography markets.
