Melville, NY—Canon USA plans to charter a new path at CES 2024 with an immersive journey that takes guests on an adventure beyond the show floor via a travel theme. At CES, Canon will look to display its technologies and how it can elevate its end-users’ experience with its 2024 theme, Journey Beyond the Destination. The exhibit will enable visitors of Canon’s booth to experience virtual travel. Booth #17629 is located in the Central Hall of the Las Vegas Convention Center.
Canon’s upcoming travel show, Now Boarding: Argentina, starts with a pilot episode. It follows actress, producer as well as author Lily Collins on a three-day adventure to Argentina. The show is produced in partnership with 101 Studios, creators of the hit series Yellowstone, 1923 and Lawmen: Bass Reeves.
“At its core, Canon technology is about bringing people together so they can share life’s experiences, for moments ranging from the everyday to the once-in-a-lifetime,” said Isao “Sammy” Kobayashi, president and CEO, Canon USA, Inc. “Canon is very excited for the journey our CES guests will explore, to showcase the way our innovations bring people closer than they could have imagined—to each other and to the world around them.”
Capture Beyond the Destination: Visual Storytelling Gear
In the CES booth, attendees will experience some of Canon’s virtual reality innovations. They will also explore content creation technology and engage with the cameras and lenses used in Canon’s original travel pilot, Now Boarding: Argentina. The pilot was filmed with Canon’s Cinema EOS C300 Mark III, EOS R6 II, EOS R50 as well as PowerShot V10 cameras.
At this section of the Canon booth, users will also see real-world examples of how the products are used at the cinematic, professional and consumer levels. By taking a journey through this imaging technology, guests will learn how Canon brings the adventure home to share with others.
Connect Beyond the Destination: Kokomo by Canon
Kokomo by Canon is an immersive virtual reality software that will allow CES guests to feel like they’re a part of Canon’s travel content. At the booth, visitors will step into the Kokomo journey to participate in a travel-themed virtual scavenger hunt. Attendees will see how Kokomo helps people feel like they’re together, no matter where they are in the world.
Moreover, Kokomo has an ImmersiveCalling feature, which is a face-to-face immersive 3D video-calling experience. This technology expands digital connection, giving friends, family or colleagues the opportunity to meet virtually “in-person” through a VR headset and smartphone. Users can appear as themselves in a 3D environment with lifelike detail, interacting in real time.
Explore Beyond the Destination: Free Viewpoint System
With Canon’s Free Viewpoint Video System (FVS), CES guests can jump into a sports match and experience the match from various angles. FVS is designed for arenas, stadiums, as well as production studios. Furthermore, it uses more than 100 Canon Cinema EOS-based 4K cameras and lenses. The cameras work together to create a 3D model. The system reproduces a wide breadth of views, from drone-style shots swooping in and around the players to smaller PoV angles that place viewers in the middle of the action.
What’s more, Canon will showcase how sports content generated using FVS can be used with VireWirx. VireWirx, formerly known as XCOM Labs, builds high-speed low-latency wireless networks and split rendering solutions to make multiuser, photorealistic, free roam XR experiences a reality today.
Imagine Beyond the Destination: Mixed Reality
In addition, Canon’s mixed reality concept experience integrates the real world with virtual imaging. It can account for limits of scale, perception, analysis and collaboration, with lifelike image clarity and color accuracy. This gives it the potential to make an impact on industry, education, medicine, entertainment and more. Guests at Canon’s CES booth will get to know mixed reality in a 3D product viewing experience.
Collaborate Beyond the Destination: AMLOS
Canon developed its AMLOS (Activate My Line of Sight) solution to elevate the modern hybrid meeting experience. At CES, guests can experience the AMLOS solution inside the Canon booth by joining a hybrid focus group. By teaming up with the Australian luggage brand, July, CES attendees can participate in a focus group with July’s Luggage Design Team and collaborate with fellow CES guests on the design of a travel-themed product.
AMLOS is a software-and-camera product suite that works with a company’s videoconference solution. It supports collaboration for modern hybrid creative meetings. Guests at CES can act as remote participants in an AMLOS meeting where they can customize their own individual view based on what is shown by the in-person participants. It will allow guests to see physical objects in the room clearly. The CES design experience includes items such as luggage handles, materials, fabrics, drawings as well as whiteboards.
The AMLOS solution, which uses one of two Canon PTZ (pan, tilt, zoom) cameras, also permits in-office participants to use hand gesture controls to initiate certain actions. This can comprise capturing whiteboard stills or spotlighting objects in the room. AMLOS also gives remote users flexibility to customize their view of what is shown by the in-person participants. Further, the AMLOS solution won a 2023 CES Best of Innovation Award in the Software and Mobile Apps category. This marked the first time Canon earned this accolade.
Journey Beyond the Destination
In addition, Canon will exhibit its MS-500 SPAD sensor camera, a CES 2024 Innovation Award winner. You can see the camera displayed at the Venetian during the show.
