Melville, NY—Canon USA debuted a Hollywood short film, The Rusted, as part of Canon’s Project Imagination: The Trailer. The consumer contest is helmed by Ron Howard, who has championed Canon’s Project Imagination creative experiment since 2011.
Ron Howard and Josh Hutcherson (The Hunger Games) chose one winning trailer as the inspirational foundation for The Rusted. It was created by Mark Mukherjee, a college student for Florida. The short film is a psychological thriller written as well as directed by Kat Candler (Hellion). It stars Josh Hutcherson and Jena Malone (The Hunger Games).
The film is about a brother and sister’s attempt to renovate their childhood home into a recording studio. As they do it, strange happenings force them to deal with memories from their past. The global premiere took place via a live stream with AOL BUILD and will now also be available at imagination.usa.canon.com.
“I’m honored to continue this journey with Canon, seeking inspiration from those around us as well as urging everyone to tap into their creative souls and bring stories to life,” said Howard. “It’s truly been a delight to collaborate with Josh Hutcherson who challenged himself to star in a role that was unlike any he has done to date.”
“Working with Canon, Ron and Kat have given me a great creative outlet to flex my filmmaking muscles,” said Hutcherson. “I feel so fortunate to bring the vision of Mark’s trailer to life and work alongside Jena to create this beautiful film. I’m excited for everyone to see it.”
Francesca Silvestri and Kevin Chinoy of Freestyle Picture Company as well as Josh Hutcherson and Michelle Hutcherson produced the film.
Project Imagination: The Trailer Contest
Project Imagination: The Trailer contest launched in February 2015 and was open for submissions through April 29. Based on the concept that anything in life can be a movie and every movie starts with a trailer, Canon invited consumers—even those who have never picked up a camera—to turn everyday photos and video footage into a creative movie trailer with titles, Hollywood style voice-overs and soundtracks. One winning trailer was then selected by Ron Howard and Josh Hutcherson.
Project Imagination: The Trailer is the third iteration of Project Imagination, Canon’s ongoing initiative to empower creativity in everyone. The program aligns with Ron Howard’s conviction that people’s everyday lives are visually and cinematically worth recording, bringing high quality and ease to photo and video capture with Canon cameras and lenses. Canon’s Trailer Editor is available for consumer use at imagination.usa.canon.com.