Valhalla, NY—The Fujifilm Frame.io camera to cloud collaboration has expanded. Fujifilm North America Corporation announced that the Fujifilm X-H2 mirrorless camera will join its sister camera, the X-H2S, as part of the collaboration with Adobe.
The collaboration provides the first native Camera to Cloud (C2C) integration capability for digital still cameras, powered by Frame.io. The firmware, with a planned spring 2023 release, enables production workflow from anywhere in the world. It also facilitates collaborative image and story production.
“It’s exciting that we’re able to add X-H2 to the roster of C2C-compatible cameras,” said Victor Ha, vice president, Electronic Imaging and Optical Devices divisions, Fujifilm North America Corporation.
“The energy and anticipation from our creator customer base since the original C2C announcement is palpable. We can’t wait to see what our fans do with this new functionality.”
Fujifilm Frame.io Camera to Cloud
The companies originally announced the collaboration in October 2022 for the X-H2S mirrorless camera. Now, the firmware update will allow X-H2 users with the FT-XH file transmitter accessory the ability to use their paid Adobe Creative Cloud or Frame.io subscriptions—with any Internet connection—to transfer stills and/or video files to Frame.io, directly from the camera.
This will accelerate production workflows as well as create opportunities to remotely collaborate in real-time. That’s because users will have centralized access to still and video assets as they are captured—even across multiple users.
Early Access Program Contest
To build on this excitement, Fujifilm is offering an opportunity for selected content creators to work directly with the Fujifilm North America Corporation Electronic Imaging team to join their Early Access program for the upcoming C2C functionality.
The company will select a total of 10 individual contest winners based on their contest submissions through http://www.Fujifilm-Frameio-C2C.com. In addition, the winners will receive an opportunity for hands-on, premarket access to the C2C functionality.
Furthermore, contest entrants do not have to currently own Fujifilm products. The company will provide winners with either a Fujifilm X-H2 or X-H2S kit (ARV $2,499.95 or $3,299.90) as part of their selection to participate in Fujifilm’s Early Access Program, along with a C2C-enabled Frame.io account. 
“Contest winners will be selected based upon their specific use cases for how C2C can streamline the way they work. We’ll also work closely with them to integrate C2C into their photo and video workflows,” added Ha.
“We’re looking for creators from a variety of genres; from street photography to weddings to commercial. Exposing a talented team of real-world creators to C2C prior to the global launch will not only enhance these creators’ skill sets and set them up for continued success but will provide our development team with critical feedback in real time as we continue to advance the capabilities of C2C.”
U.S.-based creators age 18+ who are interested in entering the 2023 Fujifilm Early Access program contest for the opportunity try out Camera to Cloud can read all the contest terms and conditions here.
Note: Above photo shows simulated Frame.io connection screen.
