Madrid, Spain—The Technical Image Press Association announced that TIPA receives worldwide coverage in a variety of media. This includes TIPA World Awards 2023 reportage from print to web and social media.
The organization believes this proves its “effectiveness in promoting photo and imaging products and services throughout the world. All told, the impact of the 2023 TIPA World Awards announcements has a far-reaching impact that drives consumer interest and raises the prestige of winning companies in a wide range of product categories, from cameras to lenses, lighting, software, vlogging accessories, imaging innovations, print-on-demand and more,” TIPA announced.
TIPA Receives Worldwide Coverage
Moreover, the listings and commentary about the 40 award winners in 2023 appeared in many languages and online venues. They were found on fan and “rumor” sites, photo- and imaging-related blogs as well as newswires, business press, product distribution and independent retail sites. The award listings were also present on the winning companies’ websites and in their press releases. Further, of course they could be seen within the print media and websites of all TIPA worldwide members. This comprised coverage in 25 member magazines and websites, with a total of 146 pages in member publications.
Spreading the News
Furthermore, immediately following the TIPA worldwide general assembly vote on the winning candidates, TIPA staff get busy. They prepared announcements, product citations as well as distribution lists. In addition, this year saw the inclusion of many enhanced media resources. For example, the coverage included “flash” summations, images and quotes from TIPA members on the winning products. What’s more, there were specially produced blurbs for a wide variety of mobile and web formats. 
Announcements were also made available via the TIPA website and office to both winning companies and the photo-imaging press. This key element ensured that editors, bloggers, independent newswires as well as freelancers could easily, effectively access and spread the news.
“The result is an impressive breadth and scope of coverage that reaches all levels of imaging amateurs, enthusiasts and professional image makers throughout the world,” TIPA added. On the amateur side, there was a noted uptick in coverage on the various “rumor” and independent fan sites. Among them were Fuji Addict, Canon Rumors, fotointern and Nikonista.
Exposure on independent and photo-related news blogger sites encompassed EPhotozine, Popular Photography, Photonews Canada and Photoexels. TIPA was also reported about on image tech and business as well as retailer sites, such as Digital Imaging Reporter, The Tech Outlook (India) Techtimes VN, LinkedIn and the PR Newswire. Add to this the news sites and the PR outreach from the winning companies, as well as the worldwide, multi-language sites from TIPA member magazines.
To see the winning products and services of this year’s TIPA World Awards, visit the 2023 TIPA Awards page.
