Millennials’ Holiday Shopping Habits: YPulse

Millennials’ Holiday Shopping Habits: YPulse

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Las Vegas, NV—Research firm YPulse surveyed 1,000 millennials between 13 and 33 “to get their spending predictions, their gifting budgets, holiday wish lists, Black Friday and Cyber Monday plans.”
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Major Findings

The major stats the survey uncovered: Nearly two-thirds of millennials had a holiday shopping budget on average of $352. Mom is the number one person millennials shopped for. Their siblings and dad are second and third.

The majority, 77%, said they planned to shop on at least one of the big consumption days. These include Black Friday or Cyber Monday.

According to YPulse: “Millennials plan on spending more than $27 billion on themselves and others during Black Friday, and more than $22 billion on themselves and others on Cyber Monday,” with tech figuring into the mix. ypulse.com

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