Burbank, CA—Lee Filters hired Jeffrey A. Reyes to lead the company’s operations in the United States as general manager. Reyes is based at Lee Filters’ U.S. office in Burbank, California. His appointment as U.S. general manager is now effective.
“Jeffrey’s arrival further strengthens our presence in the U.S. market, which is a cornerstone of our business,” said Paul Mason, managing director for Lee Filters. “He will be instrumental in driving our continued growth in the region while working closely with our global team headquartered in the U.K. Moreover, his track record as an innovative leader and his experience developing business in Latin America will also bolster our expanding efforts all throughout the Americas.
“Furthermore, his background in cinematography and extensive industry relationships with distributors and end users alike give him a thorough familiarity with Lee Filters’ products from both a sales and a creative perspective. We’re delighted to welcome him to the team,” added Mason.
New U.S. General Manager
Reyes joins Lee Filters from equipment and expendables retailer Filmtools. There he served as sales manager for direct production and Latin America. He has also held key sales roles with Arri, ZGC, Band Pro and Samy’s Camera. In addition, Reyes is an associate member of the American Society of Cinematographers.
“Throughout my career, both creatively and commercially, Lee Filters has always represented the gold standard in filtration,” Reyes said. “I’m thrilled to bring my skills and experience to this role. I’m also honored to have the opportunity to make a difference with this innovative industry leader.
“Lee Filters’ place within the Panavision family opens even more opportunities because of our shared commitment to supporting the art and craft of making beautiful, consequential images,” Reyes continued. “At Lee Filters and across the entire Panavision group, we’re dedicated to providing image makers with the very best tools to help them tell their stories and realize their creative visions.”
Since 1967, Lee Filters has manufactured lighting gels and professional photographic filters. The company designs its products for the B2B entertainment and B2C photographic markets.
What’s more, ongoing R&D and extensive product testing have allowed the company to adapt to the ever-changing needs of photographers, cinematographers and lighting designers.
Lee Filters is part of Panavision’s portfolio of renowned brands. They include Light Iron, Panalux, Direct Digital and Island Studios.