Allendale, NJ—The focus of Leica’s presence this September at photokina 2016 will be on professional photography and the needs of professional users. It will also host a photography exhibition in Hall 1 as the Official Photography Partner of photokina 2016.
On the redesigned stand in Hall 2.1, visitors will find information on a spectrum of professional tools and services. In addition to the Leica S medium-format system, the mirrorless Leica SL system and M rangefinder systems will be showcased. So, too, will Leica’s made-in-German lenses.
Professional product solutions and the company’s latest technological developments will be at the center of Leica’s booth. Also on display will be premium Cine lenses manufactured by CW Sonderoptic and Sinar Photography professional photographic products.
Official Photography Partner
“With this year’s concept, we consciously underline our competence and positioning as a leading and innovative provider of professional camera products and services.
“It is also our wish to share our commitment to the unique and fascinating photographic culture for which the company and the Leica brand have stood since its beginnings with the numerous photography enthusiasts visiting photokina 2016,” said Oliver Kaltner, CEO of Leica Camera AG.
As the Official Photography Partner of photokina 2016, Leica Camera AG will be staging the Masters of Photography exhibition. It will be held in the nearly 6,500 square feet of the Leica Gallery in Hall 1.
The exhibition will include 15 series of photos with a total of around 400 pictures. The following Leica S, SL and M photographers will be featured: Alex Webb, Ara Güler, Bruce Gilden, Ellen von Unwerth, York Hovest, Jacob de Boer, Per-Anders Pettersson, Patrick Zachman, Jens Umbach, Roger Ballen, Helge Kirchberger, Christian Steinwender, Fred Mortagne and Kurt Hutton. Additionally, the two winners of the Leica Oskar Barnack Award 2015, JH Engström and Wiktoria Wojciechowska, will be featured.
In a separate exhibition area, Leica Camera will present the Upcoming Masters exhibition. This is a joint venture organized in collaboration with DGPh—the German Photographic Society—and the Photoindustrie-Verband, a photokina co-organizer. This exhibit will have 80 works by promising newcomers from 10 selected international universities and academies.
The Leica Gallery in Hall 1 will be open to visitors from 10 a.m. to 6 p.m. daily.
The event calendar for photokina 2016 will feature a stage program with interviews and also lectures by photographers whose works are exhibited in the Leica Gallery. us.leica-camera.com