Tag: Marketing
Free Lip Gloss Helps Gather 10 Million Email Addresses
We’ve written in the past in this space about the importance of the emerging Email Marketing arena and how a successful email campaign can...
PhotoPlus Expands Seminar Schedule
With the summer quickly drawing to a close, it’s not too early to start thinking about the fall show season and for many of...
How To Reach Your Target Market
I hear the refrain all too often: “We close most of the customers who come in, but we don’t get enough store traffic.”...
HP Unveils Print 2.0 Strategy
At the company’s annual Imaging and Printing Conference event in New York last week, HP unveiled their latest strategy “for making printing relevant and...
CHA Adds Digi-Scrapbook Track
Responding to the rapidly growing popularity of digital scrapbooking, the Craft and Hobby Association (CHA) will host a number of educational programs designed to...
Keeping it Real in the E-Mail Culture
As you’ve undoubtedly noticed by now, our cover story this month looks at e-mail marketing and, while the piece you’ll eye inside examines how...
Secrets of Effective E-mail Marketing
Everyone with a computer and an e-mail account has been the recipient and/or victim of e-mail marketing. Yes, there’s a fine line between valuable...
E-Mail Case in Point: Lucidiom
“E-mail marketing is absolutely important,” states Les Kollegian, owner of Jacob Tyler Creative Group, San Diego, who has been working with Lucidiom since November...
How Mobile is Your Business?
I’ll fast forward a bit for this opening scenario, as I’m not suggesting it’s going to be happening by the end of this week,...
How Mobile is Your Business?
The mobile marketing world is starting to hit the fast lane and the news last month that many U.S. convenience stores are beginning to...
