As if the camera phone market wasn’t interesting enough, a recent partnership announced by Exclaim (wire app publisher) and Athentech (image enhancement software) has raised the bar in this market yet again. The two companies have announced a strategic partnership with that brings Athentech’s Perfectly Clear image-correction technology to Exclaim’s Pictavision DMM (Digital Media Management) platform. Pictavision DMM is a user-generated, content exchange platform for wireless carriers and digital consumer electronics vendors that connects wireless devices with a range of consumer Web 2.0 brands, retailers, and digital home consumer devices.
Athentech’s Perfectly Clear software will be integrated into the Pictavision DMM server platform, which will automatically detect the camera phone model, and through a database of features for the specific phone, will automatically correct photos without users having to select and edit individual photos. A database of features will support phone models from Motorola, Nokia, Samsung, LG, and Sony Ericsson. Perfectly Clear Customers will also be able to turn Perfectly Clear “off” and “on” or fine tune its corrections. Photos uploaded or printed from a camera phone to any of the destinations that DMM supports, including Facebook, HP Snapfish, and Walgreens, will be automatically done in the background.
“Consumer camera phones can’t reproduce all the colors the human eye can see, and overexposed, underexposed, and back-lit images are a common problem,” began Jiren Parikh, Vice President and General Manager of Exclaim. “Integrating Perfectly Clear into the Pictavision DMM and its downloadable Pictavision and Teleprints consumer applications means these problems are a thing of the past. Consumers that share and upload photos to popular content and community portals using Pictavision, or print photos from their mobile phone for pickup at retail using Teleprints, will enjoy perfect pictures every time.”
Perfectly Clear will be available as part of the DMM platform for service providers and digital consumer electronics vendors in Q2 of 2008, and deployed as an inclusive service for customers who purchase Pictavision and Teleprints mobile applications directly from carriers in Q3 of 2008.
