Think Tank Expands into Travel Bags for Venturing Observers

Think Tank Expands into Travel Bags for Venturing Observers


Santa Rosa, CA—Under the new tagline “Venture · Observe · Connect,” Think Tank announced it is extending its carry bag product line. Moving beyond camera bags, the company offers a new line of travel-oriented bags for “Venturing Observers.”

“You might have noticed a few changes to our website and tagline recently,” the company stated. “While we remain dedicated to our core photo customers, these updates are part of an exciting new expansion into the travel market.”

Think Tank Bags for Venturing Observers

Recognizing that its customers are expert travelers who venture all over the world capturing incredible images, the expansion into premium travel products is a natural extension for Think Tank’s brand and legacy.Think-Tank-Logo-new-Tag-2023-venturing observers

“We are proud to introduce a new tagline that communicates this expanded focus: ‘Venture · Observe · Connect,’” the company added. “Applying first and foremost to photographers, it’s an expression of what our entire team aspires to do every day at Think Tank.”

In addition, a new page on visually explores the tagline. Featuring photos from Think Tank’s customers, the page presents a gallery of Venturing Observers connecting with the world around them.

“When you travel the world in search of new experiences and cultures, you become a Venturing Observer with a goal to Venture, Observe and Connect with the world around you,” the company stated.

As part of this strategy and inspiration, Think Tank’s design team created the all-new Retrospective Travel series. Introduced last July, the series includes the Retrospective Weekender, Tote and Laundry Bag. Organizer pouches and a trackable luggage tag are also part of the collection.

Retrospective Travel Bags

Retrospective Travel bags are handcrafted from a stone-washed cotton canvas that is soft as well as durable. Full-grain leather accents, antiqued metal hardware and a tartan fabric liner are also features.

Further, Think Tank is encouraging customers to post photos of their adventures on Instagram with the hashtag #ventureobserveconnect. Those who post will have a chance to have their photos featured on the page.