San Diego, CA—Sony Electronics announced the nationwide α Trade-Up retail event. The program features up to a $500 bonus on top of the trade-in value of a working DSLR or mirrorless camera. The bonus offer can be applied to the purchase of several full-frame Sony cameras. These include the flagship α9 as well as the α7R II, α7S II and α7 II models.
Furthermore, a variety of Sony α full-frame lenses and α imaging accessories are also eligible for the program.
The trade-in and trade-up summertime bonus deal runs through September 30, 2017. Moreover, the program runs parallel with instant rebates of up to $200 on the same eligible Sony products.
Sony is also offering limited-time, 24-month interest-free financing at participating retailers on select Sony imaging products. Furthermore, consumers can combine all offers to maximum savings.
All eligible trade-in products must be in working condition. See below for a list of eligible trade-in products and the requirements for eligibility. Customers are restricted to one bonus offer per item they trade-in at participating Sony authorized dealers.
Sony α Trade-Up Offers
Sony α9 Bonus Offer
This $500 bonus will be given on the following eligible trade-in products: the Canon 6D, Canon 6D II, Canon 5D Mark II, Canon 5D Mark III, Canon 5Ds, Canon 5Ds R, Canon 5D Mark IV, Canon 1D Mark IV, Canon 1DX and Canon 1DX II; the Nikon D600, Nikon D610, Nikon D800, Nikon D800E, Nikon D810, Nikon D810A, Nikon D750, Nikon D3, Nikon D3s, Nikon D4, Nikon D4s and Nikon D5; and the Leica M9, Leica M9P, Leica Monochrom, Leica M246, Leica M240, Leica M10, Leica SL and Leica M262.
In addition, these Sony products are eligible for the program: the Sony α7, Sony α7R, Sony α7S, Sony α7 II, Sony α7S II, Sony α7R II, Sony α900, Sony α850, Sony α99, and also the Sony α99 II.
Sony α7 Series Bonus Offer
Eligible trade-in products for this offer include:
1. Sony α7R ll full-frame, mirrorless camera: bonus offer of $300 on any working digital interchangeable-lens camera
2. Sony α7S ll full-frame, mirrorless camera: bonus offer of $300 on any working digital interchangeable-lens camera
3. Sony α7 ll full-frame, mirrorless camera: bonus offer of $100 on any working digital interchangeable-lens camera. alphauniverse.com/tradeup