Chicago, IL—With more than 1,250 participants, the Print & Digital Convention 2022 successfully closed in Düsseldorf, Germany. The fifth edition of the event was again a platform for multichannel and dialog marketing. The focus was on sustainable media production, programmatic print as well as value-added printing.
Furthermore, the concept of the convention and trade show ensured a communicative and busy atmosphere. As a result, it enabled long-awaited networking and knowledge transfer at the booths and the presentations. 
“The atmosphere was excellent! Compared to the previous event, we were able to record an increase of over 50% in the number of participants. That’s a top result,” said Rüdiger Maaß, managing director, Fachverband Medienproduktion (f:mp.).
“And we managed to bring the right target groups together to network and exchange ideas intensively. It was a wonderfully inspiring two days; not only for us but also for the entire industry!”
Print & Digital Convention 2022 Highlights
The event encompassed nine theme worlds; four stages; 50 speakers; 19 half-hour presentations each day; as well as 63 international exhibitors. Exhibitors included DATEV, Deutsche Post, FKS, Kodak, Konica Minolta, Mondi, Xerox and HP. All offered participants future-oriented content on the potential of digital printing applications; multichannel solutions; creative finishing; as well as sustainable packaging solutions.
Moreover, visitors benefited from the seven highlight projects which f:mp. realized with its partners. These projects represent hands-on best practice; thus, they reflect the special unique selling point of the convention: a “hands-on” trade show with concrete and practical application examples.
In addition, to attract new, younger target groups interested in print and packaging, the Media Production Association and Messe Düsseldorf, organizers of the event, cooperated with Fritz-Henßler-Berufskolleg (FHBK) from Dortmund; Stuttgart Media University; the Akademie für Mode & Design (AMD) Düsseldorf; and Berufskolleg Bachstraße from Düsseldorf.
“The young talents of tomorrow were able to find out directly from the experts at the booths and in the lectures about the fascinating applications of print and packaging in modern and sustainable media production,” the organizers announced.
“Even in the digital age, print is highly relevant and indispensable in its many facets. We want to convey this to the younger generation in particular,” explained Sabine Geldermann, project director, Print Technologies, Messe Düsseldorf.
“The response from students and trainees was very good. The demand for information is extraordinarily high! Young people want direct access to the market and want to experience live what potential print has to offer.”
Print & Digital Convention 2023
Consequently, the organizers are planning to increase investment in the skilled workers of tomorrow even more for the next edition of the Print & Digital Convention. For example, they plan to offer “Youngster Talent Recruitment” for prospective trainees and interested companies. In addition, a “Start-up Area” will connect established companies with young and innovative newcomers.
The organizers will hold the sixth edition of the Print & Digital Convention in May 2023 in Düsseldorf, Germany (before drupa 2024). For further information on visiting or exhibiting, contact Messe Düsseldorf North America: telephone, (312) 781-5180; e-mail, info@mdna.com.
